Mondelez has added two Oreo flavours inspired by popular US variants: Strawberry Cheesecake and Mint.
Launching today (1 July), Oreo Strawberry Cheesecake is the first fruity flavour to be introduced to the UK range and is based on the US Berry variant.
It will be followed in August by Mint, which is the number one Oreo flavour in the States, according to the brand, which is currently valued at £43m in the UK, growing at 28.5% [Nielsen 52 w/e 14 May 2016].
The NPDs – set to be supported by a £4m investment from August – follow last summer’s Peanut Butter and Golden varieties that are now worth almost £6m combined [Nielsen].
“We are constantly striving to evolve the brand through investment in innovation,” said Oreo senior brand manager Helen Potter.
“We know our consumers love the Oreo brand globally, and many of our British fans have told us they’d like us to bring some of the American flavours.”
No comments yet