Belvedere vodka has launched a global TV campaign to mark its partnership with forthcoming Bond film Spectre.
The advert stars Stephanie Sigman, who plays the role of Estrella in the opening scene of the movie, and details the intricacies of 007’s beloved vodka martini cocktail.
“James Bond is recognized as the most admired and influential tastemaker in the world,” said Charles Gibb, president of Belvedere Vodka at brand owner LVMH. “We’re delighted Belvedere is partnering with Spectre, our largest global partnership to date.”
Spectre, the fourth film to star Daniel Craig as the world’s most famous spy, is due for release on 26 October. It is the follow-up to 2012’s Skyfall, which became the highest-grossing film in British cinema history and the first to take more than £100m at the box office.
Since enjoying two shots of Smirnoff Blue, a glass of Dom Perignon and a Red Stripe in 1962’s Dr No, Bond has also enjoyed drink brands including Tattinger, Suntory, Rothschild, Bollinger, Phuyuck, Jim Beam, Smirnoff Red, Mount Gay, Heineken and The Macallan.
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