Trebor refreshes identity as it looks to master mintyness

Mondelez is rolling out a new visual identity across its Trebor mints range.

The new packs feature the slogan ‘Master of mintyness’ under the brand name, while the background design would “enhance the illusion of movement and reflect the intense and explosive flavours within”, claimed the supplier.

“Trebor is a true British icon,” said senior brand manager Elena Mallo. “It’s the UK’s number one mint with £56m value sales and 39% share of the market [Nielsen 52 w/e 11 July 2015] and a heritage stretching almost a century.

“We wanted to rejuvenate our look to bring our products and brand spirit to life. The striking, impactful new packaging will have great standout on shelf and will encourage shoppers to pick up a pack of Trebor by highlighting our identity as a boldly British brand.”