E&J Gallo has poured its New Amsterdam vodka brand into a new 35cl bottle format.
The premium tipple is available in the smaller size from the impulse and convenience channels now (rsp: £8.99), with plans for a wider rollout in the future. The new format was a “natural addition” to the portfolio and would tap demand for smaller sizes, said E&J Gallo, which first imported New Amsterdam from the US in 2013.
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