Archive of all Iceland articles
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NewsIceland drops Keelings brand from fruit & veg own label
When ‘Keelings, Love to Grow’ launched, Iceland claimed it was the Irish grower’s ‘biggest fresh branded range’ to date
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KVI TrackerInfant formula ‘all the same’, says Iceland boss Richard Walker
The retailer has rolled out shelf-edge labels communicating formula’s nutritional equivalence, despite selling four brands at different prices
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Comment & OpinionEvelyn: Iceland-funded film powerfully highlights impact of youth suicide
Iceland CEO Tarsem Dhaliwal has pledged to donate £300,000 more to CALM throughout 2025
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NewsSidemen launch Sides ice cream into grocery through Beechdean tie-up
The ice creams contain pieces of cake and ‘sumptuous’ sauces
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Comment & OpinionGot beef? Iceland u-turn puts style ahead of sustainability
Last week, Iceland announced triumphantly that it would be returning to its traditional, less sustainable, mince packaging in its latest sustainability u-turn
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NewsUK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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NewsIceland promotes Kristian Barrett to COO in executive shake-up
Barrett will take responsibility for Iceland and Food Warehouse stores, distribution, digital and retail ops, and supply chain
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NewsPromotions boost supermarket sales in January
Supermarkets kept shoppers spending after Christmas by offering a raft of promotions as take-home sales rose by 4.3% in January
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NewsIceland scraps plastic-saving mince packs with return to ‘classic’ packaging
Iceland has reversed its plastic-saving move, posting on X: “You asked, we delivered. The classic mince packaging is back!”.
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NewsIceland offers ‘hundreds’ of jobs to Sainsbury’s staff affected by layoffs
Iceland made the appeal first via social media and now through a formal release from the company
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NewsAldi rolls out Kri Kri High Super Spoon Protein Ice Cream tubs
Chocolate Hype and Peanut Butter Load provide 24g of protein per 450ml tub
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NewsIceland joins January price war with ‘largest ever’ Mega Deals event
The highlight of the Mega Deals event sees the return of Iceland’s 10 for £10 multibuy promotion, as well as the ramping up of products in its £1 or Less value range
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NewsIceland gears up for health push with expanded MyProtein range
The 20 new products had been ‘designed to support customers’ health goals without sacrificing flavour or convenience’ said Iceland head of innovation and licensing Oliver Gilding
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NewsIceland CEO and former John Lewis boss among food and drink figures given new year honours
Defra permanent secretary Tamara Finkelstein and Regal Foods Group CEO Younis Chaudhry also received honours from the King
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NewsIceland to ramp up international expansion after year of ‘record’ growth
Iceland is targeting new rapid delivery services, as well as new international partnerships, in 2025
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Comment & OpinionHow a Christmas tech fail left customers with trust issues
When Morrisons and Ocado both saw their tech systems fail on the busiest Christmas shopping day of the year, customers were left wondering where to turn
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NewsIceland thanks ‘very un-merry Morrisons’ for sales boost
‘Morrisons let millions down,’ Iceland said
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsIceland launches joint venture to sell products in Nordics
Joint venture will also explore the potential for opening retail stores once the products have gained a foothold in the market
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Analysis & FeaturesSupermarket Christmas and New Year’s Eve opening times
A round-up of all the Christmas and new year opening hours for all the major supermarkets, including Tesco, Aldi and Sainsbury’s