Iceland news and analysis
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News
Iceland Foods CEO warns of price rises as food inflation surges
Tarsem Dhaliwal said that he expected food inflation to reach 4% across the sector, as suppliers and retailers mitigate cost increases from April
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News
Iceland Foods and Ninja combine for ‘ground breaking’ air fryer-only range
The seven-strong range, exclusive to Iceland, is Ninja’s first ever air fryer-friendly food range
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News
Iceland opens first Channel Islands stores since supply switch to Alliance
The two new Iceland fascias will open in place of existing Alliance stores in St Ouen and St Helier in Jersey
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News
Morrisons chief Rami Baitiéh to find £300m extra savings despite Q1 sales rise
The supermarket today revealed group like-for-like sales were up 2.4 % to £4bn in the first quarter, covering the 13-week period ending 26 January
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Comment & Opinion
Iceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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News
Iceland to roll out thousands of digital screens in major retail media push
Iceland has appointed Adam Smith as its first ever head of retail media to lead the new in-house team
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Analysis & Features
How pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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News
Iceland leading new sector push to employ thousands of former prisoners
Iceland is leading talks to form a new coaltion of food and drink companies to help increase the number of opportunities offered to former offenders, as the UK battles a prison overcrowding crisis
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News
Iceland Foods EV rollout not ‘happening fast enough’ Richard Walker admits
Walker called on the government to make it easier for retailers to transition their delivery fleets to EVs
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News
EG On The Move to trial new supply deal with Iceland
The move comes as Iceland continues to expand its convenience offer, following a restructure of its c-store network in April 2023
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News
Iceland drops Keelings brand from fruit & veg own label
When ‘Keelings, Love to Grow’ launched, Iceland claimed it was the Irish grower’s ‘biggest fresh branded range’ to date
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KVI Tracker
Infant formula ‘all the same’, says Iceland boss Richard Walker
The retailer has rolled out shelf-edge labels communicating formula’s nutritional equivalence, despite selling four brands at different prices
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Comment & Opinion
Evelyn: Iceland-funded film powerfully highlights impact of youth suicide
Iceland CEO Tarsem Dhaliwal has pledged to donate £300,000 more to CALM throughout 2025
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News
Sidemen launch Sides ice cream into grocery through Beechdean tie-up
The ice creams contain pieces of cake and ‘sumptuous’ sauces
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Comment & Opinion
Got beef? Iceland u-turn puts style ahead of sustainability
Last week, Iceland announced triumphantly that it would be returning to its traditional, less sustainable, mince packaging in its latest sustainability u-turn
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News
UK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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News
Iceland promotes Kristian Barrett to COO in executive shake-up
Barrett will take responsibility for Iceland and Food Warehouse stores, distribution, digital and retail ops, and supply chain
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News
Promotions boost supermarket sales in January
Supermarkets kept shoppers spending after Christmas by offering a raft of promotions as take-home sales rose by 4.3% in January
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News
Iceland scraps plastic-saving mince packs with return to ‘classic’ packaging
Iceland has reversed its plastic-saving move, posting on X: “You asked, we delivered. The classic mince packaging is back!”.
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News
Iceland offers ‘hundreds’ of jobs to Sainsbury’s staff affected by layoffs
Iceland made the appeal first via social media and now through a formal release from the company