Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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Comment & OpinionEditor’s picks: accessibility, value ranges and GLP-1 drugs
This week marked a first in the history of the Grocer 33: our inaugural blind or partially sighted (BPS) mystery shop. And for some retailers, the results were nothing short of damning
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News‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
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Analysis & FeaturesHow GroceryAid is reinventing itself
GroceryAid’s Kieran Hemsworth and Rami Baitiéh are on a mission to raise awareness of the financial and emotional support on offer for grocery workers
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NewsPiccolo debuts ready meals for tots via exclusive Morrisons tie-up
The launch is being supported by a dedicated Piccolo-branded destination in stores
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NewsValue ranges in double-digit decline as Morrisons, Tesco and Sainsbury’s slash products
Morrisons, Tesco and Sainsbury’s have cut their budget own label ranges by up to 15.6%, removing some of the cheapest options from shelves as retailers focus on mid-tier products and alternative value mechanics
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Range PreviewBattle of the Valentine’s Day supermarket dine-in deals
Retailers roll out their annual dine-in deals while attempting to hold prices steady in a market still under pressure from inflation and loyalty pricing
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NewsMorrisons poaches Asda manufacturing director in commercial shake-up
Joe Blaize is the latest appointment to Morrisons’ new-look trading team following a major shake-up under group trading director Andrew Staniland
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NewsMorrisons cuts winter veg price to 37p
CEO Rami Baitiéh said Morrisons would be cutting the price of British White Potatoes (1.5kg), British Sliced Curly Kale (150g), British Savoy Cabbage and Fine Green Beans (170g) to 37p
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Comment & OpinionMorrisons is the most intriguing symbol operator right now
On top of the 1,000 company-owned, company-operated Morrisons Daily stores (or ‘co-cos’ as CEO Rami Baitiéh refers to them), there are now 700 ‘fo-fos’, or franchise owned and franchise operated stores
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NewsMorrisons launches online travel service to drive More Card expansion
With More Card particpation above 81%, Morrisons is targetting further growth over the next year
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Comment & OpinionIs 2026 the year Morrisons finally gets its mojo back?
Successful turnarounds are often underpinned by good vibes as much as a sound strategy
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NewsMorrisons ‘prepared to protect customers’ as cost and competition intensifies
Morrisons has ‘a lot more to do’ to win back shoppers, CEO Rami Baitiéh admitted, despite ‘robust’ full-year results
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NewsMorrisons praises ‘resilient’ 2025 results
Morrisons revealed its full-year revenues had grown 3.2% to £15.8bn in the 52 weeks to 26 October 2025
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Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up
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NewsMorrisons Daily staff told to be more ‘flexible’ ahead of work hours shake-up
Morrisons Daily workers may be asked to switch their regular shift patterns, or relocate to a nearby Morrisons store, if it is deemed reasonable by the business
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NewsLIVE 2026: the five sessions anyone in grocery just can’t miss
The 2026 progamme boasts dozens of sessions led by industry leaders who will dive into the tech strategies and trends shaping the future of digital within the industry
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Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs
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NewsAsda vows to undercut Tesco, Morrisons and Sainsbury’s loyalty prices by up to 50%
A year on from relaunching Asda Price, Allan Leighton is laying down the gauntlet in a renewed price offensive
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NewsNFU appoints Morrisons exec as new director general
The supermarket’s former head of agriculture at Morrisons will succeed Terry Jones when he steps down in the spring
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NewsMorrisons to close Rathbones bakery with 115 jobs at risk
It’s the second time in two years Morrisons has announced it would close the Wakefield site, after a restructure last year failed to stem losses