Asda news and analysis
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News
Asda launches new face recognition technology to target shoplifters
Asda stressed that it did not expect store staff to put themselves at risk by confronting potentially violent criminals
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Grocer 33
Asda almost delivers on Leighton’s price promise in Grocer 33
Only Morrisons came close to matching Asda’s prices in latest price comparison
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News
Asda marketing director David Hills jets off after just 18 months
Hills joined Asda from Aldi in September 2023 and has been at the forefront of its turnaround efforts
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News
Asda announces £80m pay deal as hourly rate rises to £12.60
The move will benefit 115,000 Asda and Asda Express workers with an increase of 4.7% in three phases, taking rates from £12.04 to £12.60 per hour
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Comment & Opinion
Allan Leighton’s biggest challenge in turning the Asda battleship
Asda will find range reduction a difficult, long-term project, says Ged Futter, director of The Retail Mind
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News
Hilltop Honey adds trendy spreads to recruit younger shoppers
The lineup includes Sweet & Salty, Cocoa Honey, Chai Spiced, Whipped and Pink
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Comment & Opinion
Did ‘Morrisons Magic’ really just mean job cuts and closures?
When Morrisons announced last week it was unleashing some much-needed ‘Morrisons Magic’ on Market Street, few expected the closure of dozens of fresh meat and fish counters, florists and pharmacies, and more than 50 cafés
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Comment & Opinion
Allan Leighton will need time as well as money to turn Asda around
Allan Leighton is ‘putting the band back together’ but it’s going to take a lot of practice to get the Asda show well and truly back on the road
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News
Asda kicks off price war, slashing 1,500 ‘family favourites’
Asda has kickstarted supermarket price wars, announcing cuts of up to 45% on 1,500 ‘family favourite’ products, as it looks to regain its crown as the cheapest full-range grocer
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Analysis & Features
Exclusive: Allan Leighton’s plans to turn ‘maverick’ Asda around
Allan Leighton has ‘loved every minute’ since returning to Asda. And his comeback is already having an impact internally – and externally. In an exclusive interview with The Grocer, he reflects on the progress to date and the plans that are taking shape
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Grocer 33
Asda cheapest in Grocer 33 without opening war chest
Asda was not reliant on Rollbacks for victory, but margin is still well short of promised 5%-10%
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News
Better Nature Tempeh launches new & improved core line
Better Nature’s reformulation of its classic tempeh block now contains more protein, with 44g per pack
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News
Asda’s Allan Leighton axes 6,000 SKUs and warns of major profit drop
Executive chairman Allan Leighton said Asda planned to slash thousands of SKUs
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News
Asda ends 100% British chicken pledge as it sources from Germany
The move ends the long-running convention where all major UK supermarkets sourced only British fresh chicken
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News
Media Bites 13 March: Asda, shoplifting, Trump tariffs fallout
The Telegraph has picked up on the latest round of Asda job cuts, while the BRC’s latest shoplifting figures are causing consternation
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News
Supermarkets ‘ignoring’ meat and dairy methane emissions
New research by Changing Markets and Mighty Earth found the world’s largest supermarkets had failed to address their methane emissions
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News
Asda cuts 200 jobs in latest management shake-up
Asda has announced another major round of redundancies, as part of the supermarket’s latest management restructure
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Analysis & Features
How pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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News
Former supply chain boss Gavin Chappell returns to Asda
Gavin Chappell will rejoin Asda in April having most recently served as chief operations officer at Bensons For Beds
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News
Asda debuts revamped cafés under new ‘Asda Kitchen’ brand
The nationwide programme to ‘reinvigorate’ its cafés will aim to offer a more modern dining experience with a coffee shop atmosphere