Asda news and analysis
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News
Party Rings unveils first new biscuit shape in 42 years
The NPD features Party Rings’ ‘much-loved’ iced shortcake biscuit recipe, but in ‘fun, fish shapes’
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News
Asda tech team shake-up sees CIO and tech VP depart
Both were responsible for managing Asda’s ‘Project Future’ – dubbed Europe’s largest systems implementation programme
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News
Nairn’s jumps on Biscoff trend with gluten-free caramelised biscuit
The NPD is made from wholegrain oats, with 35% less sugar than standard gluten-free biscuits, according to Nairn’s
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News
Asda poaches James Goodman from Tesco as Hayley Tatum leaves
James Goodman, who is currently people director for Tesco UK & Ireland, will join Asda ‘later this year’ to replace Hayley Tatum
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Comment & Opinion
Asda’s puny price war causes bizarre run on Tesco share price
Tesco’s magnificent results and diverse armoury of weapons overlooked by over-reacting investors
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Grocer 33
Asda cheapest but not by Allan Leighton’s targeted margin
Asda is not yet hitting executive chairman Allan Leighton’s ambition to go 5%-10% cheaper than its main supermarket rivals
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Comment & Opinion
Even a second cost of living crisis can’t help Asda now
Allan Leighton’s price strategy is a desperate dice-roll and I believe it has no chance of working, says David Sables, CEO of Sentinel Management Consultants
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News
Fast-growing Aldi overtakes Asda in food and drink sales
The blow for Asda comes after it scrapped its Aldi price match scheme in January, as revealed by The Grocer at the time
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News
Media Bites 9 April: Aldi overtakes Asda and Trump tariffs fallout
The news continues to be dominated with the fallout from Trump’s trade tariffs, while Aldi has overtaken Asda on food and drink sales for the first time
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News
Easter chocolate prices soar by up to 50% following cocoa shortage
Of 281 lines available this year and last across the traditional big four supermarkets, 258 (91.8%) have risen in price
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News
Media Bites 2 April: Trump tariffs, Asda, inflation, Wild, Tobacco, 7-Eleven
Much of today’s press focus is on Donald Trump and speciifcally the US president’s so-called ’Liberation Day’ tarrifs
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News
Asda launches new face recognition technology to target shoplifters
Asda stressed that it did not expect store staff to put themselves at risk by confronting potentially violent criminals
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Grocer 33
Asda almost delivers on Leighton’s price promise in Grocer 33
Only Morrisons came close to matching Asda’s prices in latest price comparison
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News
Asda marketing director David Hills jets off after just 18 months
Hills joined Asda from Aldi in September 2023 and has been at the forefront of its turnaround efforts
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News
Asda announces £80m pay deal as hourly rate rises to £12.60
The move will benefit 115,000 Asda and Asda Express workers with an increase of 4.7% in three phases, taking rates from £12.04 to £12.60 per hour
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Comment & Opinion
Allan Leighton’s biggest challenge in turning the Asda battleship
Asda will find range reduction a difficult, long-term project, says Ged Futter, director of The Retail Mind
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News
Hilltop Honey adds trendy spreads to recruit younger shoppers
The lineup includes Sweet & Salty, Cocoa Honey, Chai Spiced, Whipped and Pink
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Comment & Opinion
Did ‘Morrisons Magic’ really just mean job cuts and closures?
When Morrisons announced last week it was unleashing some much-needed ‘Morrisons Magic’ on Market Street, few expected the closure of dozens of fresh meat and fish counters, florists and pharmacies, and more than 50 cafés
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Comment & Opinion
Allan Leighton will need time as well as money to turn Asda around
Allan Leighton is ‘putting the band back together’ but it’s going to take a lot of practice to get the Asda show well and truly back on the road
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News
Asda kicks off price war, slashing 1,500 ‘family favourites’
Asda has kickstarted supermarket price wars, announcing cuts of up to 45% on 1,500 ‘family favourite’ products, as it looks to regain its crown as the cheapest full-range grocer