Sainsbury's news and analysis
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NewsKellogg’s adds High Protein Bites cereal
Kellogg’s NPD will launch into Sainsbury’s in May, before rolling into all major retailers from July
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NewsSainsbury’s adds 100-plus products to ‘biggest ever Aldi Price Match’
The supermarket has added over 100 new products to take the total to more than 800 for the first time
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NewsHappiee launches easy-cook lion’s mane range
Happiee’s new Original and Teriyaki Lion’s Mane pieces are designed to offer a ‘convenient, ready-to-cook option, already prepared and marinated’
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NewsCauldron launches Butternut & Red Chilli Bites to capitalise on snack growth
The new snack line builds on the success of Cauldron Middle Eastern Falafels and is a source of protein, high in fibre and low in saturated fat
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Range PreviewSainsbury’s Taste the Difference new launches for summer 2025
Sainsbury’s is manifesting summer, with new collection from tapas and mezze to slow-cooked BBQ - and new cocktails to wash it all down
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NewsSainsbury’s warns profits will fall to £1bn after record year
Sainsbury’s has promised more price cuts to maintain momentum amid growing market share
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NewsNairn’s jumps on Biscoff trend with gluten-free caramelised biscuit
The NPD is made from wholegrain oats, with 35% less sugar than standard gluten-free biscuits, according to Nairn’s
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KVI TrackerHot cross buns up 44% this year amid tight sultana and butter supplies
Twenty-two hot cross bun lines are pricier this year than last
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NewsFuel10k adds high-protein soups and noodles in innovation spree
‘By utilising our R&D and innovation expertise we’re now taking the brand into new categories,’ said owner Premier Foods
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NewsHoly Moly adds nacho meal kit with tortilla chips and trio of dips
Holy Moly’s kit will allow shoppers to create their own ‘fully loaded’ nachos at home
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NewsTrek adds low-sugar protein bars and Biscoff NPD as sales surge
The bars are naturally sweetened using chicory fibre and stevia leaf extract
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NewsTiba Tempeh launches smoky block variant
The new addition to the tempeh range is infused with smoky marinade and can be sliced, diced or grated to be used in stir-fries, sandwiches and more
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NewsSainsbury’s and Royal Mail launch new parcel locker partnership
Sainsbury’s is the first supermarket to partner with Royal Mail owner International Distribution Services (IDS), which launched a new parcel locker network last year
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NewsEaster chocolate prices soar by up to 50% following cocoa shortage
Of 281 lines available this year and last across the traditional big four supermarkets, 258 (91.8%) have risen in price
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Grocer 33Sainsbury’s holds off inflation – and Asda – to win cheapest supermarket
Sainsbury’s was 16p cheaper than Asda, having offered the lowest price for 13 items
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Analysis & FeaturesDubai chocolate: how it started, and how retailers and brands have fanned the flames
Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels
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NewsFormer Marks & Spencer co-CEO joins Sainsbury’s in board shake-up
It marks a return to retail for Katie Bickerstaffe, since she stepped down from her role as joint co-CEO of M&S in July 2024
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NewsCity snapshot: former M&S CEO joins Sainsbury’s board
Katie Bickerstaffe will be joined on the Sainsbury’s board by Steve Hare, CEO of software company Sage
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Grocer 33Sainsbury’s Bourne: Grocer 33 store of the week
Sainsbury’s Bourne store manager Sean Convelly on loyalty, Nectar and Mother’s Day
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Grocer 33Sainsbury’s in Bourne wins store of the week as Waitrose food hall comes up short
Sainsbury’s in Bourne, Lincolnshire, squeaked to victory by a solitary point this week