Waitrose news, insight and analysis
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Grocer 33Waitrose’s Laura Burbedge on delivering the Grocer 33 star order
‘Customers can now add ingredients from recipes on our website directly to their basket’
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Grocer 33Waitrose on top as online 33 retailers score highly
High scores were the order of the day for most retailers in this online Grocer 33
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NewsUK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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NewsTesco launches new hyper-personalised Your Clubcard Prices trial
Last year Tesco started launching the personalised Clubcard promotion for millions of customers, driven by a tie-up with AI technology company Eagle Eye
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NewsEllen MacArthur Foundation project unveils 141 food products in nature-friendly revamp
Products supplied by the likes of Nestlé, Waitrose, Wildfarmed and First Milk have been devised or revamped using nature-friendly circular economy principles
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NewsPromotions boost supermarket sales in January
Supermarkets kept shoppers spending after Christmas by offering a raft of promotions as take-home sales rose by 4.3% in January
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NewsWaitrose on track for ‘significant’ improvement in profits despite reports it missed Christmas sales
Waitrose has confirmed the figure came from a monthly sales update. However, it did not include key days of Christmas or new year sales
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NewsCity snapshot: John Lewis to fall short of profit targets as Waitrose disappoints at Christmas
Disappointing Christmas sales at Waitrose are to blame for John Lewis missing profits targets over the festive season in a setback for the partnership’s ongoing turnaround
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NewsWaitrose kicks off major push on ‘non-ultra processed’ products
Waitrose is ’ramping up’ its focus on ’non’ UPFs throughout 2025, and has invited suppliers to help
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NewsWaitrose gives farmers biodiversity boost with free mapping tools
Waitrose farm suppliers will now get free access to Land App’s digital mapping tools
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NewsRude Health launches chilled soya drink with added calcium
The launch of a fortified soya drink with a clean deck is the first of its kind alternative milk
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Range PreviewCroissant Easter eggs and hot cross bunettones: Waitrose Easter range 2025
This year’s range highlights premium confectionery, bold bakery additions and playful products to delight shoppers of all ages
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Range PreviewSee the range: Waitrose expands FreeFrom with new sweet treats
Waitrose has expanded its FreeFrom lineup with 12 new products, responding to its growing demand for specialist dietary foods
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NewsWaitrose brings back larger economy-tier own-label toilet rolls
It comes seven months after Essential White Ultra Soft Bathroom Tissue was reduced in size
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NewsPosh tortilla chip brand Manomasa unveils popped range
Sour Cream & Spring Onion and Jalapeño Barbecue have rolled exclusively into Waitrose
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NewsWaitrose brings back free coffee offer in latest loyalty scheme shake-up
My Waitrose members will now be able to claim a free coffee without needing to buy other items
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NewsMedia Bites 22 January: Waitrose, CMA, BrewDog, Premier Foods
Today’s press continued to be dominated by coverage of the early stages on the latest Donald Trump US presidency and the speculation around what impact he will have on the global economy
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NewsWaitrose expands and rebrands Freefrom range after ‘remarkable’ surge in demand
Waitrose has nearly doubled the number of products in the range
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Grocer 33Waitrose Newbury: Grocer 33 store of the week
‘You close the door on New Year’s Eve, when customers have festivities on their mind, and then you reopen and everyone is into fresh veg, smoothies and ginger shots’
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Grocer 33Waitrose starts 2025 ahead with runaway Newbury win
Waitrose’s ‘clean’ and ‘attractive’ Newbury store impressed our shopper