Archive of all Waitrose articles
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Analysis & Features
The battle for the best Christmas ad 2024: which ones impress our expert panel?
From a star-laden ‘crime scene’ to Kevin Carrot making boob jokes, this year’s ads are a varied bunch
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Grocer 33
Waitrose staff go above and beyond at its Lincoln store
Waitrose’s store felt ‘calm and orderly’ despite restocking taking place
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Grocer 33
Waitrose, Lincoln: Grocer 33 store of the week
‘We have a big team of people who are very much into using TikTok and Instagram to promote the store’
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News
Mezze mayhem: Bakkavor strike triggers chilled dips shortage
Taramasalata, houmous and cheese & chive lines are disappearing from chillers, according to Assosia data
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KVI Tracker
Butter prices soar by a fifth amid tight milk and cream supplies
Thirty-seven out of 117 butter lines at the major multiples have seen their prices hiked in the five weeks to 13 November
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News
Waitrose to continue own-label overhaul after No.1 range rebrand
Waitrose has enjoyed a ‘significant uplift’ in own-label sales following the relaunch of its No.1 range
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News
M&S and Waitrose neck-and-neck in market share as Christmas approaches
Recent changes in M&S Food Halls include the rollout of self-checkouts designed for trolleys, occupying as much space as a staffed checkout and including a conveyor belt
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News
Media Bites 13 November: Post Office, grocery inflation, M&S vs Waitrose
Plans for the Post Office have been revealed, one year after the TV drama brought the scandal to the public attention
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News
Pact Coffee to roll V60 brewing kit into Waitrose stores
It marks the first time Waitrose has stocked speciality coffee brewing equipment
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Analysis & Features
How supermarket accelerators & incubators are changing retail
Supermarket innovation schemes are popping up all over the shop. The aim is simple: to foster growth among their supplier base. But there are big differences in approach
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News
Miso Tasty launches Japanese-inspired home cooking range into Waitrose
The range responds to shoppers’ ‘increasing interest in miso as a trending ingredient’, says Miso Tasty
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Grocer 33
Waitrose stands out as other retailers register low scores
In a low-scoring week, Waitrose’s Locks Heath store in Southampton was a lone bright spot
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Grocer 33
Waitrose Locks Heath: Grocer 33 store of the week
‘We’re surrounded by trees in the middle of a housing estate, so you could easily not know we’re here’
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News
Soup disappearing from supermarket shelves amid Bakkavor strike
Thirty-six chilled soup SKUs were unavailable in Tesco at the time of writing
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News
Waitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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Comment & Opinion
Why Ottolenghi is betting on pilpelchuma as next harissa
Pilpelchuma stems from Libyan cuisine, which is relatively unexplored in the UK
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News
Ottolenghi extends Waitrose range after launch ‘exceeds’ expectations
The three new sauces are the first additions to the range since it launched in April
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Grocer 33
Waitrose King’s Cross is top in ‘pleasant, helpful’ shop
The store was the only one of the five we visited this week to claim full marks for shop floor service
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Grocer 33
Grocer 33 store of the week: Waitrose King’s Cross
‘Sometimes it can feel like we’re a big convenience shop – we have a heavy lunchtime trade and a lot of custom from the university opposite us, as well as commuter trade’
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News
Beer52 claims retail first with craft beer mixed brewery pack
Beers were selected using data from over 10 million beer ratings and reviews from Beer52 customers