Greggs is trialling a cold ‘pick up and go’ four-pack of sausage rolls at a 15% discount in a bid to encourage more take-home purchases.

The plastic wrapped packs are being sold from a dedicated point of sale in the middle of the shop floor. If bought fresh from the counter, four sausage rolls would cost £3.52, but the cold pack retails for £3.07.

“This is a promotional offer for a limited period of time in the North East and South West,” said a spokeswoman for Greggs.

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