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Analysis & Features

London Wine Fair 2016: pear drop drinks to Dracula wine

By Amy North2016-05-06T14:07:00+01:00

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Legendary Dracula

Romanian brand Legendary Dracula aims to empower its products by associating them with one of the most notorious European myths - Count Dracula. The bottles have a distinct horror theme - some even feature bat wings and the Count himself.

Curious Emporium

Tapping the trend for fruity flavoured wine drinks, new brand Mr Gladstone's Curious Emporium takes it one step further with its sweet shop flavours - Rhubarb & Custard and Pear Drop. Sweet!

Split

Don’t be fooled by its pint-like shape, Split is actually single servings of wine. Perfect for picnics and wine on-the-go, Split is available in a wide variety of wines from cabernet sauvignon to chardonnay.

Il Miogusto

Il Miogusto takes Prosecco to new fruity heights with the addition of limoncello and watermelon flavours to form Limosecco and Melosecco. The fruity twist means they’re great for the summer.

WineInTube

WineInTube wants to change the perceptions of boxed wine by through premiumisation to help it appeal to a younger audience. The three-litre funky patterned tubes are filled with an airtight bag with a choice of seven wines plus sangria.

Nobody’s Perfect

Forgoing a traditional French name, Nobody’s Perfect claimed to have the only 100% muscadelle - which is often used for blending - at the London Wine Fair. The organic wine was accompanied by blends and oaked varieties.

Ten Pound Poms

The brand is about living life to the fullest and experiencing new things, according to owner Lanchester Wines. The striking labels represent the ‘Assisted Passage’ programme from 1946 to 1972 in which more than one million Brits emigrated to Australia for £10.

Gonzalez Byass Vermouth

Gonzalez Byass launched its premium vermouth at the show. The fortified aromatised wine hails from Jerez in southern Spain’s Andalusia where the brand has been producing sherry for more than 175 years.

Makers & Co

Offering an upmarket alternative to flavoured ciders and fruity wine drinks, Off-Piste has unveiled Makers & Co - a new range of lightly sparkling 4% wine cocktails. They’re available in lime, mint & hibiscus and cranberry, rose petal & hibiscus.

Assa Valley Almaty

Assa Valley Almaty comes from Kazakhstan near the Karakemer village, 1,000 metres above sea level. The winery claims this is perfect for winemaking due to the combination of snow, hot summers and a night breeze that prevents the grapes from ripening too early.

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