R&R Ice Cream has created miniature versions of three of its Nestlé ice creams.

The Nestlé Minis range, which is rolling out next week, comprises small versions of R&R’s licensed Fab, Milkybar and Nobbly Bobbly products (rsp: £2.49/10 or 12 ice creams). The trio would tap into consumer demand for lower-calorie treats offering value for money, said R&R senior marketing manager Charlotte Hambling.

”The brands we have chosen to miniaturise will add incremental growth to the £23.5m handheld mini sector [Nielsen 52 w/e 21 July 2012],” she said.

The Nestlé launch will be supported with advertising, PR and social media activity.

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