Soft drinks <span id="Soft drinks "></span>
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ProfilesBelu co-CEO Natalie Campbell on buyers, Rachel Reeves and Jamaican Sunday roast
’If you only care about price, just say so. Don’t claim to be interested in social value,’ says Belu’s Natalie Campbell
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NewsOld Jamaica rebrand hits shelves following ‘retirement’ stunt
Old Jamaica pretended to be ‘retiring’ in a viral stunt last autumn
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NewsKorean pear juice brand launches with hangover prevention claim
The soft drink is the brainchild of sisters Lucy and Taya Jackson
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NewsIrn-Bru adds duo of zero-sugar ‘mystery’ flavours
Nessie Nectar and Unicorn Tears will roll out on shelves from May for eight weeks
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![XOXO-Product-Shot[ALL FLAVOUR]-Sky-1920x1080](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/4/9/2/355492_xoxoproductshotallflavoursky1920x1080_806584_crop.jpg)
NewsXoxo Soda seals £4m investment on eve of major UK retail push
Xoxo launched in Co-op this month
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsHydration brand Phizz adds ‘natural energy’ line
Each tablet contains seven electrolytes including sodium, potassium and calcium, as well as 75mg of slow release caffeine
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NewsNestlé Waters appoints new UK managing director
Nestlé Waters new UK MD succeeds Grant McKenzie, who has been appointed as head of northern Europe for Nestlé Waters & Premium Beverages
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NewsTropicana eyes health trend with Fresh & Light launch
Selected SKUS are now available from Asda and Ocado
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NewsViral date-based soft drink Milaf Cola to make UK debut
The drink would bring the rich nutritional benefits of dates to a wider audience, said Milaf Cola
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NewsRibena confirms blackcurrant squash recipe change
Testing showed that two-thirds of shoppers preferred the new recipe, Ribena said
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NewsInnocent adds Juicy Water duo for kids
The drinks are made with 70% real fruit and a ‘splash’ of water, as well as natural flavours
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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NewsCoca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Shoppers who can’t find their own name in store will be able to personalise a can online
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NewsRobinsons accuses Aldi of 'copycat' trademark infringement in High Court claim
Robinsons is being represented by intellectual property law firm Stobbs, which also represented M&S in a successful claim against Aldi over a copycat gin liqueur
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Promotional VideosCoca-Cola at 125: What you don’t know about its journey to GB
Discover the secrets behind 125 years of success in Britain and how Coca-Cola is celebrating its journey from a US soda fountain to a world-leading brand.
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NewsNichols CFO Richard Newman dies at home following cancer battle
Newman would be ‘deeply missed by everyone who had the privilege of working with him’, said Nichols
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NewsSomething & Nothing raises £2m more to accelerate US expansion
The brand raised £1.5m three years ago to try and establish its presence in the US
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NewsLipton ‘discontinues’ Peach Ice Tea in Instagram stunt
Lipton yesterday posted a graphic of its Peach can adorned with angel wings to the social media site
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NewsPepsiCo acquires gut health soda brand Poppi for $2bn
PepsiCo said the brand’s ‘consumer-first approach, cultural cache and nutritional profile’ had ‘nurtured a loyal fanbase and driven rapid growth’