Dove has expanded its deodorant range with new lines containing Dead Sea minerals.

Dove Natural Touch, rolling out now supported by a £2.1m push next month, combines the brand’s 48-hour anti-perspirant protection with the moisturisation offered by Dead Sea minerals. It is available in 150ml and 250ml sprays (rsp: £3.20 and £3.44 respectively) and as a roll-on (rsp: £2.24).

It would tap the trend of “ingredients sourced from the natural world”, said owner Unilever.

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