Archive of all category reports
Most recent first...
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Category Report
All out of luck? Household paper products category report 2025
Loo roll brands have lost unit share to cheaper own label. How can they revive their fortunes?
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Category Report
Making light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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Category Report
Who will ‘catch the worm’ this Easter? Category report 2025
Confectioners look set for a bonanza this spring, after their chocolate eggs rolled into stores ever so early
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Category Report
Cereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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Category Report
Is it toast for palm oil? Jams, spreads & honey category report 2025
Palm oil is linked to the loss of orangutan populations. No wonder it’s a no-no for many nut butter brands
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Category Report
The rise of ‘homecooked’ ready meals
Ready meals are booming thanks to hearty NPD and marketing that challenges UPF associations. Whose sales are heating up?
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Category Report
Squash goes posh: Adult soft drinks category report 2024
Premium fruit cordials are booming as the wider adult soft drinks category struggles. Who’s cashing in on the posh squash trend?
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Category Report
Back with a bang: food to go trends 2024
Food to go has exploded in the past year, with annual unit sales at last overcoming the slump caused by Covid. Who’s cashing in?
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Category Report
The power of pastry: savoury pastries & pies category report 2024
Savoury pastries are fast becoming a superhero in food-to-go and meal-for-tonight fixtures. What’s the secret behind their strength?
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Category Report
Making UK fish fitter for the future
Investment is pouring into Grimsby, where 70% of the UK’s fish is processed. So, we headed to Lincolnshire to see where it’s going
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Category Report
What’s the future of Fairtrade?
As Fairtrade turns 30, it is working with retailers on an innovative sourcing trial – but its farmers still face a wealth of challenges
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Category Report
A new dawn for plant-based?
Cost of living struggles have hit plant-based sales, but the market is looking to recover with a more natural generation of products
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Category Report
What is the future of the booze aisle?
To reverse sliding alcohol sales, merchandising is becoming more inventive and tech-savvy – from walk-in chillers to AI sommeliers
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Category Report
World food hits the street: world cuisine category report 2024
Street food inspired by Malaysian, Filipino and other south east Asian cuisines is gaining popularity as Brits widen their culinary horizons. Who’s cashing in?
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Category Report
The fashion for fermented: functional foods trends 2024
Move over protein. Fermented foods are the latest trend to take the functional world by storm. Is it a fad or a long-term opportunity?
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Category Report
Protein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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Category Report
What does whisky want from Starmer?
Scotch exports are down 18% after the post-Covid boom. Now, the industry wants the PM to honour his pre-election vow of support
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Category Report
Petcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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Category Report
Why pasta is getting posher: pasta & pasta sauces trends 2024
Think pasta is just a cheap staple? Think again. Premium pasta is booming, and fresh filled is now the UK’s top variety. How come?
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Category Report
The Welsh farmer uprising: Wales category report 2024
The Welsh government’s Sustainable Farming Scheme triggered widespread uproar from farmers. How can the unrest be quelled?