How convenient are these retailers?

(5=most;1=least)

 54321
Londis 44% 20% 24% 10% 2%
One Stop 42% 24% 24% 8% 2%
Premier 39% 30% 16% 10% 5%
Costcutter 36% 31% 19% 9% 5%
My Local 36% 30% 18% 14% 1%
Nisa 36% 28% 24% 11% 1%
Spar 34% 31% 25% 7% 3%
McColl’s 25% 40% 25% 5% 4%

What about value for money? 

 54321
Costcutter 21% 22% 27% 25% 5%
Londis 16% 20% 19% 32% 13%
Nisa 16% 14% 44% 20% 6%
One Stop 15% 18% 38% 20% 9%
Premier 13% 22% 35% 22% 8%
Spar 13% 25% 37% 22% 3%
McColl’s 9% 36% 24% 17% 14%
My Local 7% 26% 31% 22% 14%

And product quality? 

 54321
Londis 22% 25% 35% 14% 4%
Spar 22% 22% 34% 19% 3%
McColl’s 20% 27% 31% 16% 5%
Premier 17% 24% 33% 17% 9%
One Stop 16% 38% 28% 17% 1%
Costcutter 15% 28% 31% 20% 7%
My Local 10% 27% 38% 20% 5%
Nisa 10% 39% 32% 16% 3%

What about customer service?

 54321
Premier 35% 27% 20% 11% 7%
Nisa 24% 27% 39% 7% 4%
Londis 23% 38% 32% 3% 4%
McColl’s 22% 29% 37% 8% 5%
One Stop 22% 36% 29% 10% 3%
Costcutter 21% 33% 30% 11% 5%
Spar 20% 26% 40% 12% 2%
My Local 16% 40% 31% 9% 3%

And product availability?

 54321
Costcutter 23% 20% 33% 17% 6%
One Stop 18% 22% 34% 18% 7%
Spar 16% 25% 39% 16% 4%
McColl’s 14% 21% 35% 20% 10%
Premier 12% 21% 41% 19% 6%
Nisa 10% 32% 38% 17% 3%
My Local 8% 18% 47% 18% 9%
Londis 7% 29% 40% 16% 9%

 

Source: Harris Interactive

 

Londis has been crowned Britain’s most convenient symbol group retailer in a poll for The Grocer.

Forty four per cent of shoppers give the group full marks for convenience, the best score of any grocery retailer in Britain. One Stop and the Co-op are viewed as the second most convenient grocers, with both receiving top marks from 42% of Brits. Third is Premier, with a score of 39%.

This year’s findings reveal a significant shift in attitudes towards Britain’s franchise and fascia groups. A year ago, Costcutter was perceived as the most convenient, winning the highest mark from 42% of those polled. Premier was second and Spar third.

“Consumers are moving away from a regular big weekly shop and towards ‘as and when’ needed shopping trips. Therefore, convenience retailers have been fighting for share and upping the momentum on everything from advertising to securing the best store locations.”

“There’s been a lot of movement in this category,” saysTania Page, interim head of CPG & retail at Harris Interactive, which polled 2,017 consumers on behalf of The Grocer.

“Consumers are moving away from a regular big weekly shop and towards ‘as and when’ needed shopping trips. Therefore, convenience retailers have been fighting for share and upping the momentum on everything from advertising to securing the best store locations.”

Londis, along with Spar, also scored highest in terms of product quality, with 22% giving the retailers the highest possible score. Costcutter came top in terms of value for money and product availability, while Premier was named number one for customer service.

“Overall price is the key issue c-store retailers need to tackle… Consumers expect it to be the same as they see in the supermarkets and don’t consider the extra resources required to keep c-stores open out of hours.”

When asked what would encourage Brits to shop more often in symbol group retailers, lower prices was by far the most popular answer, with 66% choosing that option. Seventeen per cent say nothing would encourage them to, because they prefer larger stores.

“Overall price is the key issue c-store retailers need to tackle,” added Page. “Consumers expect it to be the same as they see in the supermarkets and don’t consider the extra resources required to keep c-stores open out of hours.”

Harris Interactive polled 2,017 consumers on behalf of The Grocer in May. Results for Today’s, Family Shopper, Simply Fresh, Best-one, Budgens and Lifestyle have been excluded because of low bases. 

 

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