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10 things you need to know about... frozen food

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Analysis & Features

Frozen planet: DIY pizza hits our global NPD top 10

By Amy North2015-02-26T14:23:00+00:00

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Design a pizza

Homemade-style pizza without the hassle. Nestlé’s Pepperoni and Sausage with Peppers & Onions Pizza Kit ($7.48/£4.85) allows consumers to get creative. The kit contains essential pizza toppings such as pepperoni, mozzarella cheese and a full size pizza with sauce and seasoning.

Japan: Häagen-Dazs Cherry Blossom Ice Cream

In celebration of its 30th anniversary Häagen-Dazs has released this distinctly floral variant. It combines the unique flavour of sakura (Japanese cherry blossom) with an ‘aromatic and sour cherry sauce’ and retails at JPY238 (£1.42) for 150ml.

France: Bento Assortment

Chopsticks at the ready for Glaces Thiriet’s Bento Assortment box. It features a selection of sushi such as maki, nigri and Japanese salad alongside the traditional accompaniments. This ready to eat product, which costs €6.95 (£5.12), can be microwaved.

USA: Jimmy Dean Delights Pulled Pork Sandwich

Speedy slow cooking. Pulled pork is a hot favourite of the US low and slow BBQ movement. Quite what the kings of the grill will make of Hillshire Brands’ microwaveable frozen pretzel roll stuffed with pulled pork in a chipotle BBQ sauce ($2.50/£1.62) is another matter.

France: Instant Savoury Muffin

For those who prefer their muffins savoury, Picard has launched its Délice D'Un Instant Muffin Salé. Ingredients include goats’ cheese, marinated tomatoes and basil. Priced at €2.50 (£1.84) the muffin can be served hot or cold and can be microwaved or oven heated.

Germany: Pide Turkish Style Pizza with Beef

Bored of Italian pizza? German shoppers are in luck as Aldi Süd has created a Turkish variant. Made according to a traditional recipe, this microwavable frozen pizza consists of a hand rolled flat bread topped with minced beef, onions, pepper and feta cheese (€1.99/£1.47 for 2x200g).

Australia: Middle Eastern Chicken with Quinoa

Bang on trend with goji berries, quinoa tabbouleh, chickpeas and spinach amongst the ingredients, Super Nature is hoping to convince shoppers that microwavable food can be healthy, it quotes the presence of ‘antioxidants’ and ‘sky-high levels of vitamin A’ in this product (A$5.00/£2.53).

Japan: Fried Chow Mein Rice Burger

Forget buns, Toyo Suisan Kaisha is offering Japanese consumers an alternative take on the humble burger. Priced at JPY127 (£0.69), the Fried Chow Mein Rice Burger is exactly what it says on the packet – flavoured noodles and crumbles in a rice bun.

USA: Udi’s Gluten Free Broccoli & Kale Lasagne

Targeting the growing free from market, Udi’s gluten free lasagne is made with three cheeses and a range of vegetables topped with a creamy white sauce. It’s a great source of protein and calcium, according to Udi’s, and costs $6.49/£4.21.

USA: Wonka Peel-a-Pop

The Oompa Loompas have done it again. Recent innovation from the Wonka factory is this ‘fantabulous’ vanilla grape flavoured treat. It can be peeled like a banana and at $4.29 (£2.78) for a pack of eight it’s an exciting treat for little monkeys, says the brand.

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10 things you need to know about... frozen food

  • 1
    Frozen Report lead image

    10 things you need to know about... frozen food

  • 2
    Frozen food aisle

    Revealed: one in three say frozen food is inferior to fresh

  • 3
    Future of Frozen web resize

    Creative challenge: How to freshen up the frozen fixture

  • 4
    Frozen foods

    Frozen aisles get squeezed

  • 5
    frozen buyer web resize

    Buyers Q&A: Posh frozen food will boom in 2015

  • 6
    Bento web resizeCurrently reading

    Frozen planet: DIY pizza hits our global NPD top 10

  • 7
    Youngs cat advert

    Posh fish helps frozen sales thaw

  • 8
    FastBrek

    Creative challenge: Frozen ready meals can be sexy

  • 9
    Birds Eye The Food of Life

    Clarence is gone... but Birds Eye ups ad spend by 70%

  • 10
    weightwatchers web resize

    Weight Watchers is frozen's most social brand

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