10 Things You Need To Know About... Frozen Food

Revealed: Consumer views on frozen worsen

Nearly 40% of consumers believe frozen food isn’t as good as fresh food despite industry campaigns to improve perceptions…  

Buyer Q&A: space is one of frozen’s ‘biggest challenges’

We quiz buyers from Spar and The Co-op on frozen trends, top launches and the legacy left by Horsegate. Plus, what will be hot in 2016? 

Creative challenge: Can frozen tap into breakfast?

We’ve tasked creative agency Elephants Can’t Jump with reinvigorating the frozen category. So, can it tap the breakfast market?

Top 10 global innovations: fake shark fin to sea cucumber

We’ve scoured the globe, with the help of Mintel, to find the best frozen innovations from the past year. So, anyone for beastly sliders, cake pops or fake shark fin? 

Horsegate closed: Frozen ready meals enjoy £18m surge

Frozen ready meals defy deflation with strong value growth, proving it has finally laid the ghost of Horsegate to rest. How have they done it? 

Ooh la la! Posh produce drives gains in the freezer

Brits are splashing the cash in the freezer aisles as brands roll out added-value NPD. So what have been the most successful posh launches? 

Frozen brands take family focus in TV ad campaigns

Frozen’s biggest advertiser Birds Eye put family occasions at the heart of its TV ads in 2015 as it cut spend on ad space by nearly a third…

Birds Eye reinvents the frozen aisles

With a third of consumers believing the frozen food aisles are unappealing, Birds Eye has set out to revamp the in-store experience. So what have they come up with? 

Revealed: Brits eat 220 million fewer frozen meals

Brits have eaten frozen food on 220.8m occasions over the past year with significant declines seen in meat and fish. Why? 

Frozen flies off virtual shelves with online sales up 10.3%

Online sales are booming, alongside the discounters. So how can the mults’ bricks & mortar stores fight back?