10 things you need to know about… home baking

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The Bake Off effect: nearly half of Brits bake weekly

Mary Berry and Paul Hollywood influence more men than women, an exclusive poll for The Grocer by Harris Interactive reveals…

Buyer Q&A: ‘let your product do the talking’

Just how great is the Bake Off effect? How should brands pitch? What’s in store for 2015? Find out here in our buyer Q&A…

The big NPD splurge: can innovation restart growth?

Sour sprinkles, cookie crumbles, salted caramel spreads… brands are cooking up an increasingly adventurous array of NPD to drive value back into baking. Will it pay off?

Dr Oetker prepares for Mug Cake launch

Video: We sent deputy category reports editor Amy North to Leeds to get baking with Dr Oetker and find out what’s coming next from the Doc’s innovation pipeline…

Crumbs! Discounters take bigger slice of home baking

The product count of Aldi, Lidl and the round pound stores has soared in the past year, driving impressive growth. So which retailers are ahead and behind in the big bake off?

Creative challenge: how can home baking man up?

Mix a dash of protein, a bulk load of convenience and sprinkle with humour and you’ve got the perfect recipe to get blokes baking, says brand agency Coley Porter Bell…

Top 10 global launches: from protein pancakes to mug cake

With the help of Mintel, we’ve rounded up 10 of the hottest home baking products from around the world, from a biomolecular cooking kit to pink camouflage cake. Tuck in!

Growth isn’t cheap: biggest baking brands double ad spend

From duelling cake decorations to Judas Priest pastry rolling - here’s our pick of home baking’s best ads…

Ooh Betty! Crocker tops social list with recipe shares

Posh tea at the Ritz, jam-packed goody bags and sharing recipes on Facebook… home baking brands are looking to boost sales by causing a stir on social media