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10 things you need to know about… home baking

7
Top 10 global launches: from protein pancakes to mug cake
  • 1
    10 things you need to know about… home baking
  • 2
    The Bake Off effect: nearly half of Brits bake weekly
  • 3
    Buyer Q&A: 'let your product do the talking'
  • 4
    Brands splash out on NPD as bakers develop unusual tastes
  • 5
    Crumbs! Discounters steal a slice of home baking
  • 6
    Creative challenge: how can home baking man up?
  • 7
    Top 10 global launches: from protein pancakes to mug cake
  • 8
    Growth isn't cheap: biggest baking brands double ad spend
  • 9
    Ooh Betty! Crocker's recipes are most liked on Facebook
  • 10
    Gluten-free brands get a rise out of home baking
Analysis & Features

Top 10 global launches: from protein pancakes to mug cake

By Amy North2015-04-17T10:53:00+01:00

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USA: Pink Camouflage Mix

It may be called a camouflage cake, but this thing can be spotted a mile away. The pattern is created by splitting the mixture and dying it varying degrees of pink. It retails at $2.98 (£2.02).

Sweden: Bio Molecular Cooking Kit

Calling all mini Heston Blumenthals! Cookit has created a bio molecular cooking kit especially for budding food scientists. It contains four sachets of organic agar, a syringe, a spaghetti tube and a pipette, and is organically certified.

USA: Hershey’s Caramel Hot Fudge Cake Mix

Good old Betty! Mrs Crocker sure knows how to get taste buds tingling, with the launch of the triple layer caramel hot fudge cake mix ($5.98/£4.06) under the Hershey's brand. All it needs is water and can go from box to oven in five minutes.

France: Chocolate and Hazelnut Mug Cake Mix

Cake in a mug – simple. It can be prepared in two minutes with the addition of 40g of butter and one egg. A mug is included in the retail price of €12.90 (£9.33), so you don’t even have to wash up first.

Australia: Cacoa and Chia Protein Ball Mix

Bringing healthiness to home baking, I Quit Sugar’s offering (AUD 6.35/£3.66) is said to be a delicious and healthy muesli ball mix blended with nutrient-dense super foods that is free from fructose and added sugar. Best of all, it still tastes chocolatey!

Inodonsia: Traditional Cupcake Mix

The English might find the idea of putting cassava or tapioca in their cupcakes rather odd, luckily the Indonesians don’t. The mix (IDR 15325/£0.69) requires the addition of 200g of it plus 400cc of water to make 30 medium pink cupcakes.

Brazil: Apple and Cinnamon Wholegrain Cake Mix

Dr Oetker’s wholesome wholegrain mug cake (BRL2.49/£0.55) takes baking to the next level in terms of convenience. It’s ready in one minute and 10 seconds, and contains granola and pieces of banana.

Germany: Protein Pancake Mix

Body Attack Sports Nutrition’s pancake protein mix taps into the increasing trend of protein-enhanced products, for that pre and post-gym fix. It contains 36g of high quality protein sources and is sweetened with stevia. It can also be used to prepare waffles and retails at (€11.31/£8.19).

Poland: Wafer Cake Kit and Icing

Create a masterpiece then devour it. This kit (PLN 29.90/£4.86) comes with cocoa and white icing which can be shaped and decorated before it is placed on the cake, allowing for a unique creation every time.

Australia: Quick Scone Mix

Simply Honest’s ultra-premium scone mix (AUD 6.97/£3.97) is for those who want to bask in real heritage (a Scottish one, if the box is anything to go by). It makes scones in minutes from simple ingredients, free from preservatives. Better put the kettle on then.

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10 things you need to know about… home baking

  • 1
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    10 things you need to know about… home baking

  • 2
    sponge cake

    The Bake Off effect: nearly half of Brits bake weekly

  • 3
    keith parkinson web resize

    Buyer Q&A: 'let your product do the talking'

  • 4
    Tiptree Wilkin salted caramel web resize

    Brands splash out on NPD as bakers develop unusual tastes

  • 5
    jane asher poundland web resize

    Crumbs! Discounters steal a slice of home baking

  • 6
    dough for balls web resize

    Creative challenge: how can home baking man up?

  • 7
    Germany: Protein Pancake MixCurrently reading

    Top 10 global launches: from protein pancakes to mug cake

  • 8
    Tate & Lyle Bank of Baking

    Growth isn't cheap: biggest baking brands double ad spend

  • 9
    whitworths web resize

    Ooh Betty! Crocker's recipes are most liked on Facebook

  • 10
    House of the rising bun - gluten free mix

    Gluten-free brands get a rise out of home baking

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