How does the soft drinks market stack up?

One of our 10 Things You Need To Know About… Soft Drinks

Soft drinks are worth an impressive £4.2bn in UK take-home sales, making it one of the biggest categories behind the likes of alcohol and cigarettes [Kantar Worldpanel 52 w/e 1 January 2017].

Carbonates – comprised of cola, lemonade and flavoured fizzy drinks – have the biggest share of soft drinks. But how do the other subcategories stack up in comparison? We’ve had Kantar Worldpanel crunch the numbers to find out.

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