Asda has launched its Christmas TV ad campaign, which celebrates the lengths people will go to for an enjoyable festive season.
The campaign launched yesterday (1 November) with a full 60-second ad airing during The X Factor, following a day of teaser ads. It has the hashtag #BecauseitsChristmas.
Asda said it had launched the campaign early following research that showed one in five people had completed part of their Christmas shopping by this time last year.
The campaign uses stories from customers who told them about the extreme efforts they make to celebrate Christmas. The ad features a range of scenes including a family who decorates their car with lights, a dad who buys the biggest of trees then struggles to get it home, and an antler-wearing dog. It also features Sax, the debut single of Fleur East from The X Factor, ahead of its release on 6 November.
A range of shorter ads will be broadcast that take a closer look at the people going all out at Christmas, as well as ads to showcase the scale, quality and value of Asda’s Christmas range. It will highlight George with Christmas jumpers and festive costumes, and a food range that includes prawn and lobster cocktails and Red Velvet Yule Logs.
The launch is being supported with cinema and digital outdoor ads, including giant 3D boards featuring antlers and tree lights in Leeds and Manchester. It will also kickstart Asda’s most advanced digital campaign to date across multiple platforms including YouTube, Twitter and Tumblr. The content-driven approach includes a Dogs do Christmas video series and support for the upcoming Star Wars film. The campaign will finish with a 30-second advert capturing the final countdown to Christmas.
“It’s a cracker of a campaign - It’s about indulging on quality food, fantastic decorations, fun or glam festive clothes and incredible efforts to get together, and depicts it all with personality,” said Asda chief customer officer Barry Williams.
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