99p Stores has opened a new store format in Northampton with an in-store bakery, takeaway coffee and a vastly expanded fresh food offering.
Read this: 99p Stores unveils first coffee and bakery concept store
The store in Northampton is 99p Stores' 250th
The store has an expanded sandwich offering
Fresh meats are another part of the offer
The bakery has been developed with Delice de France
Products range from baguettes to pain au chocolat
Delice de France's bakers are running the operation for the first few days before handing it over to 99p Store staff
The new store design features sleeker flooring, more spacious aisles and improved lighting
Deals on offer will include a coffee and pastry for £1.59
99p Stores is looking to refit 60 stores this year
“99p Stores are no longer completely price driven," said COO Tony Brown
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show caption99p Stores has opened a new store format in Northampton with an in-store bakery, takeaway coffee and a vastly expanded fresh food offering.
Read this: 99p Stores unveils first coffee and bakery concept store
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