Sales: £16m Growth: 7.6%
As ciders go, Thatchers has been a modest performer in the off-trade, but earlier this year revealed its ambitions to secure a top five position in retail. With Thatcher’s Gold already the on-trade’s second-bestselling draught cider, it may well be up to the task - and isn’t afraid to put its money where its mouth is. The family-run business based in Sandford, Somerset, kicked off a £4m marketing push this Easter that included TV advertising on ITV, C4 and Channel 5, and was supported with outdoor and press advertising, plus social media activity.
Sales: £13.8m Growth: 1,901.6%
Following its launch last March, value sales of this entry-level Spanish range, sold through Tesco, have grown from £0.7m to £13.7m. With fewer wines retailing below £5, this may be one to watch.
Sales: £17.9m Growth: 118.1%
As well as a £4m marketing budget - featuring a first outdoor ad campaign, limited-edition flavours including Passionfruit and Winter Cider are in place to extend growth beyond the summer peak.
Sales: £19.2m Growth: 40.2%
Sainsbury’s sells four varieties of this wine: sauvignon blanc, fitou, shiraz and shiraz rosé. The brand’s strong growth came before the arrival of 2,250ml bag-in-box Chardonnay and Cabernet sauvignon in June.
Sales: £13.2m Growth: 30.7%
While Eddy and Patsy might not be around to boost Bolly these days, the brand has been resilient to recessionary pressures - despite being the most expensive Champagne brand in the top 150 at £44.
Sales: £16.4m Growth: 27.8%
As well as appealing to Lord of the Ring fans, Marston’s Wychwood Brewery Hobgoblin achieved notoriety (and extra publicity) as the ‘face’ of a successful campaign against the Chancellor’s duty escalator.
Sales: £18.7m Growth: 23.1%
Part of SABMiller’s world lagers portfolio in the UK, but while the 5.6% abv lager might appeal to the wider premium market, return flight promos to Polish destinations make it clear who the real target market is.
Sales: £15.1m Growth: 18.5%
Tiger’s status as the biggest-selling beer in Asia is highlighted in the UK through the Hidden Depths ad campaign, which promotes the Heineken-owned lager’s Far Eastern provenance.
Sales: £21.0m Growth: 13.3%
Still remembered as the “Wodka from Varrington” in 80s TV ads, Vladivar has prospered despite less marketing. Diageo has taken a stake in the United Spirits business, but has yet to provide plans for Vladivar.
Sales: £20.0m Growth: 8.4%
Single malt Glenmorangie is owned by the Moët Hennessy wines and spirits division of luxury brands business LVHM. A top-of-the-range Signet malt is available in 23 Sainsbury’s stores with a RSP of £119.
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