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Waitrose puts £20m into latest round of price cuts

Since the campaign kicked off Waitrose has cut prices on more than 1,000 products and invested £180m

Latest News

Sugro UK launches AI-powered loyalty scheme

Biotiful Gut Health launches Greek Recipe Kefir

‘Authentic’ Dairy Valley Paneer launched by Golden Acre Foods

Salmonella cases continue to rise, latest UKHSA data shows

Heck launches Easy Mince range with added veg

Supermarket Income REIT’s portfolio value up 24% to over £2bn

Waitrose puts £20m into latest round of price cuts

Profits plunge at McVitie’s owner Pladis in demanding year

50,000 food businesses yet to receive hygiene inspection

Startup developing clean alternative to fats and emulsifiers raises £7.5m

More news >>

The Grocer Health Summit

Megan Rossi bio and me

Bio&Me co-founder calls for clearer criteria for gut health products

2026-09-17T09:17:00+01:00

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The Grocer Health Summit: who’s to blame for obesity crisis?

2026-09-15T15:08:00+01:00

Sainsbury's - Veg burgers featuring the new Healthy Choice High in Fibre and Full on Fibre logos - 2100x1400

Sainsbury’s head of healthy and sustainable diets on fibre, meal deals and GLP-1s

2026-09-16T15:07:00+01:00

HealthSummit-019

Former health minister attacks food & drink industry over ‘tobacco-style’ tactics

2026-09-15T11:12:00+01:00

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Van Tulleken calls on supermarkets to create ‘cartel’ against ultra-processed foods

2026-09-16T09:05:00+01:00

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Turmeric Co founder calls for Great Britain Nutrition and Health Claims Register overhaul

2026-09-16T10:31:00+01:00

Simon Roberts Sainsburys Health Summit - credit Carl Sukonik (6)

Sainsbury’s CEO: ‘Health is at the very core of how we think’

2026-09-15T14:47:00+01:00

Justine Roberts Mumsnet health summit 3

Mumsnet: meal planning decision fatigue is biggest food concern

2026-09-16T13:44:00+01:00

  • Bio&Me co-founder calls for clearer criteria for gut health products

  • The Grocer Health Summit: who’s to blame for obesity crisis?

  • Sainsbury’s head of healthy and sustainable diets on fibre, meal deals and GLP-1s

  • Former health minister attacks food & drink industry over ‘tobacco-style’ tactics

  • Van Tulleken calls on supermarkets to create ‘cartel’ against ultra-processed foods

  • Turmeric Co founder calls for Great Britain Nutrition and Health Claims Register overhaul

  • Sainsbury’s CEO: ‘Health is at the very core of how we think’

  • Mumsnet: meal planning decision fatigue is biggest food concern

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People

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Startup developing clean alternative to fats and emulsifiers raises £7.5m

2026-09-17T10:34:00+01:00

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Lidl lets app users vote for local charities to access £500k fund

2026-09-17T09:53:00+01:00

UNP Grocer 48115 Alex Smith Aisholt010

Five organic heroes setting a ‘gold standard’ in growing

2026-09-17T09:51:00+01:00

Anna Richey

Two Chicks CEO Anna Richey on cockroaches, Kylie and Cluedo

2026-09-17T09:15:00+01:00

Timo Shoot 240797 (1) (2)

Gousto founder to step down from CEO role after 15 years

2026-09-16T23:01:00+01:00

Morrisons sales grow for fifteenth consecutive quarter

Morrisons turnaround ‘delivering’ after 15th quarter of sales growth

2026-09-16T11:24:00+01:00

Iceland The Traitors food range

The Traitors launches ‘interactive’ food range into Iceland

2026-09-16T11:04:00+01:00

HealthSummit-Thomas-Robson-Kanu-027

Turmeric Co founder calls for Great Britain Nutrition and Health Claims Register overhaul

2026-09-16T10:31:00+01:00

  • Startup developing clean alternative to fats and emulsifiers raises £7.5m

  • Lidl lets app users vote for local charities to access £500k fund

  • Five organic heroes setting a ‘gold standard’ in growing

  • Two Chicks CEO Anna Richey on cockroaches, Kylie and Cluedo

  • Gousto founder to step down from CEO role after 15 years

  • Morrisons turnaround ‘delivering’ after 15th quarter of sales growth

  • The Traitors launches ‘interactive’ food range into Iceland

  • Turmeric Co founder calls for Great Britain Nutrition and Health Claims Register overhaul

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Opinion

category reports

chocolate

Why innovation is booming in the chocolate category

This week's Grocer 33 results

G33 32

Asda is cheapest supermarket for back to school shopping trip

G33 32

Waitrose’s Frank Young on winning spend in the home of Booths

G33 32(1)

‘Excellent’ standards earn Preston Waitrose the win

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Big Interviews

Mother Root Bethan Higson High Res-7

How non-alcoholic pioneer Mother Root pushes flavour over function

2026-09-03T08:29:00+01:00

Richard Grocer 3

Müller’s Richard Williams on the yoghurt giant’s growth plans

2026-08-28T12:18:00+01:00

Rachel Eyre - Asda - Chief Customer and Digital Officer 1

Rachel Eyre on building ‘a better version’ of Asda

2026-08-21T13:11:00+01:00

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Tom Crowley: putting Popeyes on every UK high street

2026-08-12T08:59:00+01:00

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Hamza Hussain: the UK’s youngest supermarket MD

2026-08-06T20:40:00+01:00

  • How non-alcoholic pioneer Mother Root pushes flavour over function

  • Müller’s Richard Williams on the yoghurt giant’s growth plans

  • Rachel Eyre on building ‘a better version’ of Asda

  • Tom Crowley: putting Popeyes on every UK high street

  • Hamza Hussain: the UK’s youngest supermarket MD

Digital Edition

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Delivering DRS in 2027: What you need to know with one year to go

2026-09-07T06:00:00+01:00In paid partnership with and

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Delivering DRS in 2027: Navigating the risks and rewards for c-stores

2026-03-30T09:47:00+01:00In paid partnership with and

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Future of soft drinks: Unlocking the next decade of growth

2026-03-02T07:00:00+00:00In paid partnership with

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How smart supply chains turn food waste into competitive advantage

2026-02-16T07:00:00+00:00In paid partnership with

  • Delivering DRS in 2027: What you need to know with one year to go

  • Delivering DRS in 2027: Navigating the risks and rewards for c-stores

  • Future of soft drinks: Unlocking the next decade of growth

  • How smart supply chains turn food waste into competitive advantage

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Watch and listen

The latest podcasts and videos from The Grocer

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What’s next in functional dairy

2026-09-17T09:18:00+01:00In paid partnership with

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Absent Stanley Tucci still makes an impression for Birra Moretti

2026-09-11T14:10:00+01:00

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Becks opts for Stella in confusing Gentlemen campaign

2026-09-04T14:16:00+01:00

Dolmio _ TVC 1 HERO IMAGE

Dolmio’s puppets thirst for likes in unamusing return

2026-08-28T13:51:00+01:00

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Crunch time for Old El Paso in sensual spot

2026-08-21T13:47:00+01:00

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Dairylea’s adventures are all in the mind

2026-08-14T11:30:00+01:00

Carlsberg

Carlsberg eyes perfection with ice cream campaign

2026-08-07T11:30:00+01:00

Pepto-Bismol ad still

Pepto-Bismol sales quadruple following ‘diarrhoea’ TV advert

2026-08-05T12:05:00+01:00

  • What’s next in functional dairy

  • Absent Stanley Tucci still makes an impression for Birra Moretti

  • Becks opts for Stella in confusing Gentlemen campaign

  • Dolmio’s puppets thirst for likes in unamusing return

  • Crunch time for Old El Paso in sensual spot

  • Dairylea’s adventures are all in the mind

  • Carlsberg eyes perfection with ice cream campaign

  • Pepto-Bismol sales quadruple following ‘diarrhoea’ TV advert

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