British Bakeries is gearing up for New Year diet fever with a six-week on-pack promotion across its low calorie Nimble bread range. From Monday January 7, lucky consumers will find a £20 note hidden between slices of Nimble Amazing Grain, White, Wholemeal or Malted Danish loaves. The theme is: We've lost £20, can you help us find it?' The brand also features a Sandwich Maker section on its web site, giving sandwich suggestions together with fat and calorie content. {{P&P }}

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