Archive of all category reports
Most recent first...
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Category ReportSquash goes posh: Adult soft drinks category report 2024
Premium fruit cordials are booming as the wider adult soft drinks category struggles. Who’s cashing in on the posh squash trend?
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Category ReportBack with a bang: food to go trends 2024
Food to go has exploded in the past year, with annual unit sales at last overcoming the slump caused by Covid. Who’s cashing in?
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Category ReportThe power of pastry: savoury pastries & pies category report 2024
Savoury pastries are fast becoming a superhero in food-to-go and meal-for-tonight fixtures. What’s the secret behind their strength?
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Category ReportMaking UK fish fitter for the future
Investment is pouring into Grimsby, where 70% of the UK’s fish is processed. So, we headed to Lincolnshire to see where it’s going
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Category ReportWhat’s the future of Fairtrade?
As Fairtrade turns 30, it is working with retailers on an innovative sourcing trial – but its farmers still face a wealth of challenges
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Category ReportA new dawn for plant-based?
Cost of living struggles have hit plant-based sales, but the market is looking to recover with a more natural generation of products
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Category ReportWhat is the future of the booze aisle?
To reverse sliding alcohol sales, merchandising is becoming more inventive and tech-savvy – from walk-in chillers to AI sommeliers
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Category ReportWorld food hits the street: world cuisine category report 2024
Street food inspired by Malaysian, Filipino and other south east Asian cuisines is gaining popularity as Brits widen their culinary horizons. Who’s cashing in?
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Category ReportThe fashion for fermented: functional foods trends 2024
Move over protein. Fermented foods are the latest trend to take the functional world by storm. Is it a fad or a long-term opportunity?
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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Category ReportWhat does whisky want from Starmer?
Scotch exports are down 18% after the post-Covid boom. Now, the industry wants the PM to honour his pre-election vow of support
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Category ReportPetcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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Category ReportWhy pasta is getting posher: pasta & pasta sauces trends 2024
Think pasta is just a cheap staple? Think again. Premium pasta is booming, and fresh filled is now the UK’s top variety. How come?
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Category ReportThe Welsh farmer uprising: Wales category report 2024
The Welsh government’s Sustainable Farming Scheme triggered widespread uproar from farmers. How can the unrest be quelled?
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Category ReportPeriod care’s cool challengers: personal care category report 2024
Squeamishness about periods is going out of fashion – and brands that take a more frank approach are winning share
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Category ReportHow oral care became beautiful: oral care trends 2024
After years of stagnation, oral care is now seeing demand for Instagrammable products. And it’s putting a smile on everyone’s faces
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Category ReportYoghurt with benefits: Dairymen yoghurts & potted desserts trends 2024
Yoghurt sales have bounced back thanks to health-led claims from brands, which are going beyond protein and gut health
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Category ReportFit for the mainstream: Dairymen dairy drinks trends 2024
The protein market has broadened beyond the gym crowd, with dairy brands keen to capitalise on the ‘trade-up opportunity’
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Category ReportThe coffee fan’s choice: Dairymen milk category report 2024
Coffee lovers are getting into a froth about making the perfect latte at home. Brands are responding with barista milks aplenty
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Category ReportCakes & biscuits trends 2024: Cake around the clock
As mealtimes give way to ‘snack time’, how are cakes and biscuits capitalising? And how is the trend shaping innovation efforts?