Archive of all category reports
Most recent first...
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Category ReportThe rise of drinkable desserts: trends in dairy drinks 2025
From chocolate fudge to birthday cake, dairy brands are adding indulgent shakes inspired by afters. Is their health kick over?
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Category ReportJust what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
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Category ReportFrozen food gets its skates on: category report 2025
Frozen brands are fast busting out of the freezer aisle thanks to innovative in-store initiatives. So, who’s hit the back of the net?
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Category ReportWhere’s Wonka when you need him? Ice cream category report 2025
Bad weather and price hikes have put the brakes on ice cream sales. The sector is promising to innovate its way out of trouble
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Category ReportTime for a clean-up: bottled water category report 2025
DRS and EPR are designed to get bottled water suppliers to clean up their act. What effect will they have on pricing and packaging?
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Category ReportStorm clouds gather: trends in vapes, tobacco & accessories 2025
Tobacco & vaping is facing new rules designed to protect people and the planet. How can retailers reliant on vapes and ciggies weather the storm?
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Category ReportWhere next for RSPCA Assured? Meat & poultry category report 2025
The RSPCA is losing support after animal cruelty was exposed at several of its Assured farms. How can the charity avoid being shunned?
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Category ReportThe great escape: eggs category report 2025
UK retailers and suppliers are freeing their hens and switching to cage-free eggs. Why are some against this move?
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Category ReportAll out of luck? Household paper products category report 2025
Loo roll brands have lost unit share to cheaper own label. How can they revive their fortunes?
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Category ReportMaking light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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Category ReportWho will ‘catch the worm’ this Easter? Category report 2025
Confectioners look set for a bonanza this spring, after their chocolate eggs rolled into stores ever so early
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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Category ReportIs it toast for palm oil? Jams, spreads & honey category report 2025
Palm oil is linked to the loss of orangutan populations. No wonder it’s a no-no for many nut butter brands
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Category ReportThe rise of ‘homecooked’ ready meals
Ready meals are booming thanks to hearty NPD and marketing that challenges UPF associations. Whose sales are heating up?
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Category ReportSquash goes posh: Adult soft drinks category report 2024
Premium fruit cordials are booming as the wider adult soft drinks category struggles. Who’s cashing in on the posh squash trend?
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Category ReportBack with a bang: food to go trends 2024
Food to go has exploded in the past year, with annual unit sales at last overcoming the slump caused by Covid. Who’s cashing in?
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Category ReportThe power of pastry: savoury pastries & pies category report 2024
Savoury pastries are fast becoming a superhero in food-to-go and meal-for-tonight fixtures. What’s the secret behind their strength?
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Category ReportMaking UK fish fitter for the future
Investment is pouring into Grimsby, where 70% of the UK’s fish is processed. So, we headed to Lincolnshire to see where it’s going
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Category ReportWhat’s the future of Fairtrade?
As Fairtrade turns 30, it is working with retailers on an innovative sourcing trial – but its farmers still face a wealth of challenges