All The Grocer articles in 11 January 2025 – Page 10
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NewsIceland gears up for health push with expanded MyProtein range
The 20 new products had been ‘designed to support customers’ health goals without sacrificing flavour or convenience’ said Iceland head of innovation and licensing Oliver Gilding
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NewsAldi donates 100 fridges to help charities and food banks
The discounter said it had repurposed fridges from its stores to give extra storage for organisations supporting those in need this winter
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NewsPeter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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Comment & OpinionEngaging brand stories are crucial to surviving HFSS laws
Creating content that is compelling, memorable, and different to your competition is the key challenge, says Ian Colvin, chief strategy officer at Greenpark
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Comment & OpinionAs a plant-based brand, we’re leaving Veganuary behind
More people than ever want to cut down on their animal product intake but the idea of going vegan would put them off entirely, says Elin Roberts, co-founder & co-CEO at Better Nature