InterContinental Brands is revamping its vodka-style drink Vodkat Schnapps in a bid to further accelerate the brand's sales growth.
In Vodkat's first makeover since its launch in 2005, the lion emblem will be made bigger and feature on both sides of the bottle. It will also appear in black on the bottle's silver cap.
ICB hopes the revamp will engage new consumers and add to the brand's 42% year-on-year sales growth [Nielsen].
A TV ad campaign will run from September, using the strapline: 'Great new look. Same great taste.'
In Vodkat's first makeover since its launch in 2005, the lion emblem will be made bigger and feature on both sides of the bottle. It will also appear in black on the bottle's silver cap.
ICB hopes the revamp will engage new consumers and add to the brand's 42% year-on-year sales growth [Nielsen].
A TV ad campaign will run from September, using the strapline: 'Great new look. Same great taste.'
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