Semichem, Scotmid Co-operative Society's health & beauty chain, this week launched its first TV campaign in four years, marking its move into England.
The retailer, which has more than 130 stores in Scotland and Northern Ireland, has recently opened stores in the north of England. It is running a six-figure campaign across TV, newspaper and radio to highlight deals.
"This is the most aggressive and high-profile marketing campaign we have produced in over four years," said chief operating officer Colin McLean.
The retailer, which has more than 130 stores in Scotland and Northern Ireland, has recently opened stores in the north of England. It is running a six-figure campaign across TV, newspaper and radio to highlight deals.
"This is the most aggressive and high-profile marketing campaign we have produced in over four years," said chief operating officer Colin McLean.
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