Gressingham Foods, which supplies own-label poussin to supermarkets, has moved into the branded poussin market with the launch of two products.

Whole poussin and spatchcock poussin have gone into Tesco and Sains­bury’s this week under the Gressingham Foods brand and will also be sold to independent retailers and foodservice.

“This strengthens the Gress­ingham Foods name among consumers as a brand synonymous with quality poultry and speciality meats,” said commercial MD William Buchanan.

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