All The Grocer articles in 21 December 2013 – Page 2
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Analysis & Features
Pampers - Baby Dry
This ad is a little coy. On the face of it, it is telling parents their little loved ones will wake up feeling rested…
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Analysis & Features
Vanish - Tip Exchange
Vanish has managed to reinvent the usual laundry advertising clichés
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Analysis & Features
Corsodyl - Ignore
Corsodyl has used images of beautiful models with missing teeth for a while now, but this year gave it a new and visually striking spin
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Analysis & Features
Kronenbourg - The Farmers Of Alsace
Full marks to Eric Cantona for not taking himself too seriously in this vision of an alternate reality
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Analysis & Features
Plenty - Juan Sheet Super Strong
No one actually rinses out and re-uses kitchen roll, do they?
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Analysis & Features
Innocent - Big Knit 2013
It’s not easy to keep ads for such an ongoing campaign fresh, but Innocent has upped the tempo this year
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Analysis & Features
Pot Noodle - Peel the Top off a Hottie
At least this online ad wasn’t banned by the ASA. It was deemed merely ‘puerile’
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Analysis & Features
Carte Noire - Fire and Ice
This CGI-heavy ad saw good-looking representatives of the worlds of fire and ice compete in an epic, Tolkienesque game of hurling
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Analysis & Features
Wall’s Magnum - Five Kisses
Magnum piles on the Gallic charm in this stylish ad for its new range of ice creams inspired by French patisserie
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Analysis & Features
Cravendale - Cats with Thumbs part 2
Cravendale maintained steady growth this year, thanks in part to the second part of its endearingly silly Cats with Thumbs campaign
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Analysis & Features
Comfort - Odour Defence
Comfort persists with its frankly disturbing patchwork characters, who in this ad show off the brand’s ‘odour defence technology’
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Analysis & Features
Müllerlight Greek - Centaurs
Two women on a Greek island debate the fat-free nature of Müllerlight Greek-style yoghurt
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Analysis & Features
Lurpak - Good Proper Food
Lurpak seems to be channelling Conan the Barbarian in this brilliantly shot ad
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Analysis & Features
Airwaves - Horn
This advert, which jets around the world to a soundtrack provided by 2 Unlimited’s Europop techno hit No Limit, treads the line between camp fun and blatant stereotyping
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Analysis & Features
Galaxy - Chauffeur
Mars did a great job of capturing the style of a classic Audrey Hepburn movie (and Hepburn herself) in this ad
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Analysis & Features
Beechams Ultra All in One - Sherlock Holmes
Beechams’ Sherlock Holmes impersonator goes from being unable to smell a fart in a lift to sniffing out the culprit of a heinous crime in seconds
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Analysis & Features
Somersby - The Somersby Store
Somersby’s fantastic homage to Apple’s temples of consumerism was one of the standout ads of the year
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Analysis & Features
Wispa Hot Chocolate - Frothy Beast
This is the sort of ad that could define a generation
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Analysis & Features
Zeo - Zeo is here
Big on spectacle, this striking ad for new adult soft drink brand Zeo features a glamorous gal
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Analysis & Features
John West No Drain - The Clue is in the Name
Based on the concept that ‘the clue is in the name’, John West conjures up a colourful array of seafaring characters