All The Grocer articles in 21 December 2013 – Page 5
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News
Quorn signs up Mo Farah for new ads appealing to fitness fans
Olympic gold medallist Mo Farah is to lead a new marketing push for Quorn as it aims to double sales to £260m…
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News
Tesco adds to halal fresh poultry range
Tesco has expanded its halal poultry range with two new fresh chicken products from Gafoor…
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News
John West adds tuna and couscous Steam Pots to snacks market
Canned fish brand John West is extending into the pot snacks market with a range of couscous and tuna meals…
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News
Butters and spreads category suffers greatest losses of 2013
The butter and spreads category is the biggest faller in absolute value of 2013, reveals The Grocer Top Products Survey…
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News
Walkers gives Do Us A Flavour social reboot
Walkers is to roll out a revamped version of one of its biggest-ever promotions…
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News
Jill Livesey takes over from Tom Fender at helm of Him!
Jill Livesey has been promoted to executive director at retail consultancy Him!…
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News
Kellogg's new Special K recipe slows sales decrease
Kellogg’s new Special K recipe has helped slow the brand’s decline – despite attracting flak from some consumers…
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Analysis & Features
Chinese drought may keep dairy prices high
Until a few weeks ago, the received wisdom was that dairy commodity prices would fall in 2014…
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News
Mondelez adds new flavours to Barny sponge snacks
Mondelez has added two fruit flavours to its Barny sponge snacks range…
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News
Aldi apologises for mislabelled turkey crown
Aldi has apologised to customers after boxes of its frozen Oakhurst turkey crowns were mislabelled as halal-certified.
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News
Marmite toppled in a Top Products year of shake-ups
Marmite has been usurped as Britain’s bestselling spread by Rowse Honey, as The Grocer presents its Top Products Survey.
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News
Wrigley UK boss Hamish Thomson moves down under
Wrigley UK boss Hamish Thomson is leaving the role to take up a global position in the business.
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Comment & Opinion
Soft drinks: Making the healthy choice the cheaper choice
It is possible to sell healthier versions of popular, mass-market foods at lower prices than standard high-sugar, high-fat, high-calorie products - and companies can make more money doing so. Here’s how.
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News
Belvita breakfast biscuits teams up with Capital Radio
Belvita breakfast biscuits is teaming up with Capital Radio for a new multi-platform sponsorship deal.
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News
Aldi ad spoofs Queen’s Speech with the return of Jean
Aldi has launched a new viral Christmas ad that spoofs the Queen’s speech.
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Analysis & Features
Top Products Survey 2013: Executive Summary report
It’s been a year of polarised priorities, as shoppers seek out both value for money and a little comfort. So who has benef…
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Analysis & Features
Biggest value winners in 2013
As part of The Grocer’s Top Products Survey 2013, we round up the biggest brand winners in 2013…
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Analysis & Features
Biggest value losers in 2013
The Grocer’s Top Products Survey continues with a look at the biggest brand fallers of the year…
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Analysis & Features
Squeezing the pips: how to get the most out of your ad budget
Ten per cent of British ad spend comes from food retailers and suppliers, yet the effectiveness of such ads is falling…