Tesco has confirmed plans to cut the value of Clubcard points with partner organisations to keep its double points push “sustainable’.

From December, vouchers earned via the loyalty scheme will now be worth three times their face value at partners such as Thorntons, Pizza Express, Fitness First and Cineworld. Currently the vouchers can be redeemed at four times their face value.

Tesco said the move was necessary to ensure the viability of its double points push, which it unveiled in August 2009 as part of the £150m re-launch of the famed loyalty scheme.

“Part of the quid pro quo in keeping double points is we have had to make some adjustments to the Clubcard scheme to make it sustainable,” UK marketing direct Carolyn Bradley told the Financial Times.

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