Bottlegreen is looking to replicate its success in the UK with the other "middle Englands" dotted around the globe as it targets 42% growth by 2013.
The £14m premium adult soft drinks company plans to ramp up its exports from 6% of the business to about 15% by 2013, focusing on countries with a "Western culture" and high GDP such as Canada, Australia, Scandinavia and Japan.
The company had increased its investment in exports from tens of thousands of pounds to sums in six figures, it said.
Existing Bottlegreen consumers in those countries had a similar profile to its UK audience people who enjoy quality and "the finer things in life", said MD Simon Speers.
"We have experienced phenomenal growth in the last three years alone and now we are looking to grow from a £14m per annum to a £20m brand by 2013," he added. "However, with UK consumers continuing to feel the pinch and 2011 set to be a tough year, it stands to reason for us to seek growth overseas."
Bottlegreen had no intention of "turning a blind eye" to the UK, though, he insisted, claiming it saw a big growth opportunity in the multiple grocery channel, particularly in convenience.
The company was in the process of developing NPD to better suit smaller stores, he added.
Both Bottlegreen cordials and pressés are growing ahead of their categories, with cordials up 10.9% to £11.1m, and sparkling pressés up 34.4% to £4.5m [Nielsen MAT 8 January]. Meanwhile, cordials and fruit carbonates are up 4.7% and 9.5% respectively.
The £14m premium adult soft drinks company plans to ramp up its exports from 6% of the business to about 15% by 2013, focusing on countries with a "Western culture" and high GDP such as Canada, Australia, Scandinavia and Japan.
The company had increased its investment in exports from tens of thousands of pounds to sums in six figures, it said.
Existing Bottlegreen consumers in those countries had a similar profile to its UK audience people who enjoy quality and "the finer things in life", said MD Simon Speers.
"We have experienced phenomenal growth in the last three years alone and now we are looking to grow from a £14m per annum to a £20m brand by 2013," he added. "However, with UK consumers continuing to feel the pinch and 2011 set to be a tough year, it stands to reason for us to seek growth overseas."
Bottlegreen had no intention of "turning a blind eye" to the UK, though, he insisted, claiming it saw a big growth opportunity in the multiple grocery channel, particularly in convenience.
The company was in the process of developing NPD to better suit smaller stores, he added.
Both Bottlegreen cordials and pressés are growing ahead of their categories, with cordials up 10.9% to £11.1m, and sparkling pressés up 34.4% to £4.5m [Nielsen MAT 8 January]. Meanwhile, cordials and fruit carbonates are up 4.7% and 9.5% respectively.
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