Asda

Asda wows shoppers to take 'favourite' crown from Tesco

By , , , , and 2011-06-18T00:00:00

ASDA

Asda has prised open Tesco’s iron grip on the Grocer Gold Award for Britain’s Favourite Supermarket. How did it do it? Ian Quinn reports

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW