All The Grocer articles in 23 November 2002
Previous issues.
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News
Leatherhead forum is 10
Leatherhead Food International will be holding the tenth International New Products Forum on Thursday February 6 at its Surrey headquarters. Around 100 delegates are expected to attend the forum which will star a host of speakers including Bryan...
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Somerfield's MX2 factor
The plc's newest management scheme is designed to attract comercially astute employers and create a pool of home grown talent. Corporate resourcing manager Anita Craig goes through the basics.Last month saw the launch of MX2, Somerfield's...
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MD 20/20 summons up a retro flavour
A new flavour has been added to the MD 20/20 range of wine-based drinks. Tropical Blue is the latest launch and follows the introduction of Tangerine Dream and Key Lime Pie earlier this year. The 13% abv drink is a combination of pineapple and...
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Coors invests £35m for off-trade growth
Rosie Davenport Coors is putting packaging and the introduction of new SKU's at the top of its new product development agenda next year. The brewer will focus on offering more choice in the off-trade market to improve beer consumption at...
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How simplifying the bacon fixture lifted sales 7%
One of the key challenges for the industry is the reorganisation of the bacon fixture.The consumer spends, on average, just 10 seconds shopping the fixture, providing limited opportunity in which to catch their attention. Roach Foods...
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Alfred Jones' faith in its locations is so strong that it..
Warrington-based Spar chain Alfred Jones sent Tesco its congratulations for swallowing up local rival T&S, because, far from being intimidated by the prospect of the Tesco Express convenience format on his doorstep, MD Tom Calderbank is confident...
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Austin goes off fish
Regular readers of Counterpoint will be relieved to know that Austin Haddock MP is no more. Flamboyant Grimsby MP Austin Mitchell changed his surname by deed poll to Haddock during the Labour Party conference in a publicity stunt in support of...
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Something had to give and it was bacon
The British industry has been forced to shift its focus as retailers and processors protected fresh pork's share It has been a shattering 12 months for anyone in the British pig meat sector. With the much documented declining herd, rising...
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Brylcreem styles a Barnet for the lads
Simon Mowbray A new campaign for revamped Brylcreem aims to make bad hair days a thing of the past. Groceries to healthcare empire Sara Lee is relaunching the iconic brand with new packaging and new products, and backing them with a national...
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Baxters boosts brand portfolio
Baxters Food Group has made four senior appointments to boost sales of its brand. Caroline Cochrane has been promoted to retail brands controller, working to increase Baxters' retail brand products. She was previously strategic marketing...
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Ramsay begins with the day's last treat
Mary Carmichael Fiery chef Gordon Ramsay is to make his debut in the minefield of celebrity branding with the launch of a premium boxed chocolate selection called Just Desserts. Manufactured by Ashbury Confectionery, which produces own label...
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Mr Brains behind some ordinary faces
A West Midlands family is set to make advertising history by becoming the first ordinary family to act as ambassadors for a UK food brand. The Doodys, from Coseley in the Black Country, have been named the Face of Faggots' by Hibernia Foods'...
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Mr Brains behind some ordinary faces
A West Midlands family is set to make advertising history – by becoming the first ordinary family to act as ambassadors for a UK food brand.The Doodys, from Coseley in the Black Country, have been named the ‘Face of Faggots’ by Hibernia...
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Big screen for Smirnoff
Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...
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It's not Selfridges, but as far as cash and carries go, Book
And hassle-free shopping pays, says marketing director Mark Collier. Simply taking chilled products out of the coldstore a "dingy hostile place" onto the main sales floor, has increased chilled sales by 25%, he reveals. "This is one of the...
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Brands break from the fixture
Morrisons remains at number one closely followed by Tesco which moves up one place to number two. Tesco is particularly strong on alcoholic drinks and confectionery. There is an increasing number of off-fixture displays in all stores with...
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Britvic makes the Right Choice
Rod Addy Britvic has unveiled an ambitious promotional strategy which it claims could add up to £100m in extra sales next year. If successful, the drinks giant's turnover would jump more than 17% from the 2001 level of £571m. Category...
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buyer's verdict
KEVIN HUNT, MD, LAWRENCE HUNT & CO First of all, the name is excellent. Wall's Balls' is catchy and fun. The packaging is also good the product stands out and clearly displays Wall's branding. The balls are also extremely easy to cook ...
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Supermarkets have replaced TV as the delivery channel for th
Now come on all you great marketers out there, I think that this dialogue is not edifying the role that powerful marketing professionals perform. It seems that the concept of building large and successful brands through powerful television...
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Clever work is needed
The Danes see continuing opportunities in Britain, but will their established base be strong enough to keep out lively new players? Denmark is facing increased competition across the world, but one of its biggest markets may yet offer room for...