All The Grocer articles in 23 October 2010 – Page 4
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Comment & OpinionAcid Test: Peperami Pizzas
In its first venture outside the meat snack market, Unilever predicted the microwaveable Peperami Pizza range would rack up £30m in sales in its first three years.
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NewsThieves target small stores pushing total theft above £4.4bn
Convenience and speciality food stores are the second-biggest losers when it comes retail theft only clothing outlets faring worse, according to the latest annual survey by the Centre for Retail Research for Checkpoint Systems. Total...
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NewsGrocer 33: Service - Tesco store and service impress
Tesco in South Queensferry, Edinburgh, won this week thanks to its short queues, easy-to-navigate car park and knowledgeable staff. The store was busy because it was Saturday morning but staff were happy to help and on both occasions our shopper asked where a particular product was, someone immediately took her ...
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NewsGRAMIA 2010: Stars of the show
The Oscars of fmcg marketing – The Grocer’s Gramia Awards – drew the creative cream of the crop to London’s swanky Savoy Hotel this week. Alex Beckett reports on who stole this year’s show. Flummery and puffery. There’s no stomach for it, says Charity Charity, global creative director for Saatchi & Saatchi and chairwoman of this year’s Gramia Awards judging panel. “The biggest change as austerity looms is the shift towards no-bullshit advertising. People have just lost patience with flummery and puffery and by and large we’ve stopped offering it.”
“That’s why the jury liked the Birds Eye work so much,” she says. The Birds Eye polar bear winner … -
NewsLactofree offers 20ml drink packs
Lactofree is expanding its range of lactose-free dairy products into the on-the-go market with the launch of new 20ml portion packs for its UHT semi-skimmed dairy drink. The packs (rsp: 60p for a pack of five) are currently on trial in...
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News
World News 23/10/10
Coca-Cola has posted higher-than-expected sales and earnings thanks to strong performances in the Pacific region, Africa and Latin America.
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