ice cream war
n Competition in ice cream looks likely to get heated as Del Monte makes its debut in the the market, and Masterfoods and Nestlé have new products.
n The news follows Wall's pledge to back its range with £20.5m.
n Del Monte is making its debut in the sector with a fruit lolly and three sorbets, while Nestlé is rolling out frozen formats of Smarties, Milkybar and Double Cream. Masterfoods is adding a Galaxy Cone four-pack, a Starburst Strawberry variant and a new Maltesers tub.

sunsilk revitalised
n Lever Fabergé is aiming to revitalise its ailing Sunsilk hairspray brand by expanding it into the shampoo and conditioner market and backing the new products with £20m.
n Available next month, the six variants and 14 Skus will feature positive descriptors such as for hair that gets greasy too quickly' rather than traditional tags like dry' or greasy'.

water's box act
n Harrogate Spa Water has taken inspiration from the wine market to produce a new bag in a box water dispensing system.
n Packaged at source in Yorkshire, the water is sealed in a thermal foil bag and is poured out through a plastic tap system.
n The company claims the new 10-litre packs take up the same space on shelf as a traditional five litre PET bottle.
stella reassures
n Interbrew is rolling out a £32m marketing programme for top-selling beer Stella Artois, kicking off next month with the ninth ad in the Reassuringly Expensive' series.
n Due to hit the big screen next month with a TV campaign to follow, the ad shows the lengths to which a convict on a prison ship will go for a bottle of Stella.

{{MARKETING - BRANDWATCH }}

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