morning glory
n McVitie's has turned its attention to breakfast-on-the-move opportunities with the launch of a snacking range called a:m.
n The multi-product collection covers several breakfast-related categories and includes cereal bars, muffins and cereal pieces in a bag. A substantial marketing spend is expected.
n The sweet snack specialist already produces cereal bars and muffins under its Go Ahead! brand as well as its own banner.

mega spend
n Coca-Cola is pouring £56m into its megabrands' marketing pool this year, including a £5m launch budget for new Vanilla Coke and Diet Coke.
n Single packs of the duo reach shelves next week, with share-size and six-packs due next month. TV and press ads break in May and June. Cherry Coke, which is being rebranded as Coca-Cola Cherry, will feature on instore displays.
n Other activity includes a Silver Screen promotion for Diet Coke where winners get a VIP trip to a film premiere.

dove extended
n Lever Fabergé has extended its Dove Supreme Silk brand into new sectors including body wash and moisturiser, and is backing new arrivals with an £8m budget.
n Posters, radio and press advertising will form the bulk of the six-strong sub-brand's support, with some TV activity and instore sampling following.

the power of love
n Confectionery brand Rolo is trading in its 20 year-old Do you love anyone enough...' slogan for a new one, Discover the power of the last Rolo'.
n New TV advertising, which hits screen later this month, will focus on people who reach the last sweet in the packet. They then challenge friends, family or partner to do a dare to win it.

{{MARKETING - BRANDWATCH }}

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