Archive of all AB InBev articles – Page 11
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Comment & Opinion
The only thing worse than being talked about
Few people these days will believe there’s really no such thing as bad publicity. Even so, most marketers would consider a few snarky comments from internet critics a price worth paying for acres of free coverage.
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News
SAB Miller finance chief Wyman calls it a day
Malcolm Wyman, the chief financial officer at SAB Miller, is to retire at the end of August. He spent 25 years with the brewing giant, including a decade as finance chief.
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News
Budweiser brewer AB InBev powers on in 2010
Cost savings and drinkers in key markets shifting to higher-priced beers helped AB InBev to a strong performance over the past year.
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News
Stella Cidre could help cidermakers take off in the US
AB InBev’s Stella Artois Cidre has the potential to unlock cider sales stateside and “explode” growth for UK cidermakers, according to Magners’ owner C&C.
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Analysis & Features
Stella launches a cider? How very ‘reassuring’, say rivals
Will AB InBev reverse slowing category sales or is it taking too much of a risk venturing out of its heartland, ask Anna-Marie Julyan and Alex Beckett
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News
AB InBev and Pernod Ricard get technical
Stella Artois and Absolut vodka are interacting with tech-savvy drinkers over Christmas with the latest forms of digital marketing. AB InBev is building on Stella's current 'Christmas Origins' marketing activity with the launch of an iAd...
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News
Castel deal could boost SAB Miller in Africa
SAB Miller is eyeing a £6bn swoop for the African beer business of Groupe Castel, the French brewer that owns the Nicolas off-licence chain.
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News
AB InBev merger fuels good times for brands
The merger of Anheuser-Busch and InBev has helped deliver two of the biggest successes in the alcohol category, with Budweiser and Stella Artois 4% reporting massive sales growth over the past year, according to The Grocer's Britain's 100 Biggest...
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News
Bass and Boddingtons put up for sale by AB InBev
AB InBev has put the historic ale brand Bass up for sale, according to press reports.
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News
We must tackle duty fraud, says AB InBev
There has been no decline in the amount of duty-avoided beer on the black market in the UK, despite the efforts of campaigning brewers and wholesalers, according to AB InBev.Although Customs had increased its efforts and the FWD had led...
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News
AB InBev unveils new Bud 66, the iPhone of lagers
Britain's hip, young iPhone generation is the lucrative target audience for AB InBev's latest lager launch Budweiser 66.
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News
Protests bring InBev Belgium to standstill
AB InBev has reported that its Belgian production plant has come to a complete standstill, following a fortnight of protests over job cuts..
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News
AB InBev consults over swathe of job cuts in Western EU
Anheuser-Busch InBev has started consulting with its UK employees as part of a move, announced last week…
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News
AB InBev could sell Scots lager leader Tennent’s
The Tennent’s beer brand could be sold as owner Anheuser-Busch Inbev seeks to reduce its multibillion-pound debts.
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News
InBev names line-up for its enlarged operations
InBev UK directors have taken up their new roles as part of the new UK and Ireland management team at Anheuser-Busch InBev at the expense of their A-B counterparts. Steve McAllister, MD for take home retail at InBev UK, becomes divisional...
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News
Anheuser InBev completes Labatt sale
Anheuser-Busch InBev has completed the sale of InBev’s US business, including the US rights to Canadian lager brand Labatt.
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News
InBev displaces S&N as Wembley supplier
InBev UK has pulled off a marketing coup by becoming the official beer supplier to the Wembley Arena in north London.The two-year deal will link InBev brands to performances by leading music artists at the venue, with Beck’s Vier the...
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News
InBev launches new 60s-style TV advert
InBev is putting yet more marketing muscle behind its Stella Artois 4% variant following last month's launch of a print and poster campaign.Continuing with the French Riviera theme, a new TV advertisement, shot entirely in French and in the ...
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News
InBev tries to restore Stella to former glory
It has a premium look and a 5% abv, but can the so-called ‘wifebeater’ shake off its old image, asks Charlie Wright.
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News
Stella gets biggest ad spend by InBev
InBev has launched what it claims is its biggest monthly campaign for a brand in 18 months, behind Stella Artois. The nationwide campaign is aimed at reinforcing the quality and heritage of the beer and signifies the brewer's commitment...