All articles by Abbie Dawson – Page 10
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Promise Gluten Free links with Made in Chelsea star for 'biggest ever' campaign
It has partnered with TV personality Louise Thompson on its “biggest ever” marketing campaign
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Beech’s expands Jenny Wren range with five vegan chocolate fondants
It has launched five vegan chocolate fondants in compostable packaging
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East London Liquor Co unveils stripped-back rebrand to challenge ‘craft gin facade’
The distillery is asking why shoppers are paying ‘over the odds’ for a bottle of quality gin
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The Naked Collective makes debut with pair of ‘super drink’ ranges
The drinks are made using The Naked Collective’s signature ‘SuperLiquid’
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Wellness brand 8Greens makes UK debut with effervescent tablets
The 8Greens product has proven popular with the likes of Kim Kardashian
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Kellogg’s trials high-tech Coco Pops boxes for blind and partially sighted shoppers
They feature a unique on-pack code which plays back labelling and allergen information to the user
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Clean Liquor Co rebrands ahead of major NPD push and US debut
It secured a £7m cash injection which it will spend on marketing, new products and US expansion
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Rude Health cereal range gets revamp
It has updated recipes to make all of the SKUs plant-based
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Chicago Town partners with craft brewery to create pizza-inspired beer combo
It has launched a new stuffed crust pizza and a beer inspired by its flavours
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Olly’s lands £500k investment to push NPD after lockdown sales surge
The half a million-pound sum came mostly from an angel investor with an fmcg background
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Online wellbeing brand The Gut Stuff launches into fmcg with fibre snack bars
It will launch a range of four snack bars, each containing 10g fibre
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FSA urges businesses to prepare for coming allergen labelling law change
New labelling rules – aka Natasha’s Law – come into effect on 1 October 2021
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Mondelez reduces share bag packaging
Mondelez has cut the amount of packaging in its Cadbury share bags by 15%.
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Masons rebrands gin lineup and adds Orange & Lime Leaf variant
It hopes to “raise the bar” in the premium gin category
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PG Tips launches trio of functional Plus teas
The brand claims they are the first major black tea to offer “additional benefits” in the UK.
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Squirrel Sisters enters savoury snacks with roasted nuts and seeded crackers
It is launching a quartet of roasted nuts and two flavours of seeded crackers
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Confectionery stalwarts Russell & Atwell to launch chocolate brand
Founders Steve Russell and Giles Atwell have over 30 years’ combined experience in chocolate
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Tideford Organics unveils mass of NPD and plans £1m ad spend
The organic food brand is rolling out a flurry of new products this month
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Ella’s Kitchen teams up with Danone for babyfood pouch recycling scheme
They are calling on other food brands to join them in ensuring less packaging goes to landfill
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Leon expands retail range with ready meals
It has also added five vegan side dishes and two flavours of ready-to-eat chicken thighs