Rsp: £2.39 for 150ml
Competition: Lynx, Sure, Gillette
The consumer
This product is extremely soothing when applied each morning and lasts all day the added 25% of moisturising cream really makes it stand out from the rest. The container is a handy size, the directions for opening the top are very clear and it is easy to use. I have no hesitation in recommending this product and will use it myself in place of my existing brand. Four stars (from five)
Alan Beverley, taxi driver, East Hamilton
The expert
The obvious danger of extending the Dove brand into male grooming is that men may regard it as too feminine and steer clear. However, I think the livery on Dove Men+Care deodorants goes a long way to counter this. It uses the same Dove logo as the female versions but, crucially, it is right beside the bold Men+Care name. The colour scheme of understated grey is a little dull, in my opinion but then I am not a 35-year-old man. Three stars
Yvonne Reid, category controller, Nisa-Today's
The Grocer
The deodorant itself performed well, retaining a pleasant yet subtle aroma throughout the day, while the added moisturiser nullifies the irritation common with cheap sprays. But does the Dove brand really have crossover appeal? I'm not so sure. The product is targeted at the more mature man, yet arguably it's this 30+ demographic whose perception of Dove as a female-only brand is most deeply entrenched. A £12m marketing package suggests Unilever is determined to convince them otherwise but even that may be insufficient to persuade my father to trade in his trusty bottle of talc. Four stars
Nick Hughes, deputy features editor
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