Expert's verdict... 4/10 ?The product looks like it was made on a local farm, which would be fine if it was to be sold in a village shop, but not in a supermarket. It was hard to understand the content and how to eat the cheese as there was so little information. Is it supposed to be eaten hot or cold? It's not obvious. Customers spend five to 10 seconds deciding to buy a product, so if they don't understand they'll walk away. It tasted OK but I hoped it would be creamier. It's not interesting enough to make a big impact. And at £2.50 I'd rather buy a tub of Dairylea. Nigel Ashton, category controller, Nisa-Today's Consumer's verdict... 4/10 ?The packaging for this product was uninspiring and would not stand out. However, I was excited about trying it and the suggestions about on the pack for making Welsh Rarebit were interesting. The spread was quite lumpy and insipid, which was offputting. But the beer aroma and generous amount of mustard were promising. Unfortunately, the taste was disappointing, even when cooked under the grill, as the beer didn't complement the other flavours. It was overpriced and I would rather spend money on a decent cheese with mustard and ale. Ben Woozley, brewery cellar manager, Lewes, East Sussex A year down the line... Guinness Wholegrain Bread Company: Irwin's Launch Price: £1.50 Today's price: £1.50 Guinness Wholegrain Bread was launched to tap into the growing popularity of Irish bread with the Guinness brand. It is stocked in major retailers and is set to go into stores in a new double pack later this year. Brand manager Colette Wilson said plans were in place for this year's St Patrick's Day celebrations with "increased activity for the brand throughout the rest of the year".

Topics