All Adult soft drinks articles
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NewsCarlsberg takeover of Britvic given go-ahead by competition watchdog
The CMA announced in September it was to open an investigation into the deal
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VideosSoft drinks: why innovation is in the driving seat
What’s the story of soft drinks in 2024? Discover what’s been fuelling their continued growth and how major brand players are using their knowhow to tap into key opportunities.
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Category ReportSquash goes posh: Adult soft drinks category report 2024
Premium fruit cordials are booming as the wider adult soft drinks category struggles. Who’s cashing in on the posh squash trend?
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NewsLucozade supply ‘significantly improved’ but some shortages persist
Lucozade supplies were significantly disrupted earlier this year after industrial action and a fatality caused lengthy production shutdowns
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NewsMoju adds Spicy Piña to ‘Immunity Blends’ range
The NPD will sit alongside Hot Mango in Moju’s ‘Immunity Blends’ sub-range
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NewsCold brew coffee player GoodBrew seeks crowd cash for UK retail push
Dublin-based cold brew coffee startup GoodBrew is seeking €500k from crowd investors to underpin a push into UK retailers next year
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NewsTesco to roll out own label gut health range in 2025
The supermarket has applied to register the name ‘Gut Sense’ as a trademark
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NewsSanpellegrino Zero no added sugar extension hits UK shelves
he range has rolled out into Tesco from this month
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NewsRed Bull adds Zero to sugar-free lineup
The NPD was ‘closer to the taste of original’ than Red Bull Sugar Free, according to the supplier
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NewsSales blitz helps grow Boost convenience distribution
More than 50,000 cases of Boost were sold over a 12-week period
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NewsVirtue Drinks lands investment from James Watt and Eberechi Eze
The business has now raised over £5m since launching in 2016
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NewsMarketing uplift of £20m drives revenue growth at Britvic
Advertising and promoting to drive awareness and trial had been a key factor in performance, said Britvic GB managing director Paul Graham
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NewsBerry Bros & Rudd partners with The Real Co to tap sparkling tea demand
Demand for low & no-alcohol products in the retailer’s stores is booming
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NewsTurmeric Co disputes FSA’s ashwagandha novel food query
The outcome could set a ‘significant precedent’ for food and drink companies using ashwagandha in products
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Comment & OpinionFentimans’ puppet keeps soft drink fans on their toes
Fentimans has a new brand character – and, disappointingly, it’s nothing to do with the daft-looking dog on its label
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2024: Functional & Lifestyle Drinks
This winner’s ingredient list is brimming with on-trend nutrients, but this doesn’t come at the expense of taste
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NewsNichols eyes brand licensing opportunities in soft drinks
Deals with Levi Roots and Slush Puppie had been a success for Nichols, CEO Andrew Milne said
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NewsLidl risks Coca-Cola’s ire with own-label cola truck activation
Coca-Cola unveiled its own Christmas Truck Tour earlier this week
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NewsGillian Anderson’s G Spot attracts attention from Heineken
The Dutch brewing giant acquired a minority stake in the company, launched by the Sex Education and X Files star last year, and will help accelerate its expansion and boost brand awareness
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NewsCoca-Cola partners with FareShare for festive meal donations initiative
Coca-Cola has been working with FareShare since 2017