All Adult soft drinks articles
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News
Korean pear juice brand launches with hangover prevention claim
The soft drink is the brainchild of sisters Lucy and Taya Jackson
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News
Irn-Bru adds duo of zero-sugar ‘mystery’ flavours
Nessie Nectar and Unicorn Tears will roll out on shelves from May for eight weeks
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Xoxo Soda seals £4m investment on eve of major UK retail push
Xoxo launched in Co-op this month
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News
Naked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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News
Hydration brand Phizz adds ‘natural energy’ line
Each tablet contains seven electrolytes including sodium, potassium and calcium, as well as 75mg of slow release caffeine
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News
Nestlé Waters appoints new UK managing director
Nestlé Waters new UK MD succeeds Grant McKenzie, who has been appointed as head of northern Europe for Nestlé Waters & Premium Beverages
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News
Tropicana eyes health trend with Fresh & Light launch
Selected SKUS are now available from Asda and Ocado
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News
Viral date-based soft drink Milaf Cola to make UK debut
The drink would bring the rich nutritional benefits of dates to a wider audience, said Milaf Cola
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News
Ribena confirms blackcurrant squash recipe change
Testing showed that two-thirds of shoppers preferred the new recipe, Ribena said
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Promotional Videos
Coca-Cola at 125: What you don’t know about its journey to GB
Discover the secrets behind 125 years of success in Britain and how Coca-Cola is celebrating its journey from a US soda fountain to a world-leading brand.
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News
Something & Nothing raises £2m more to accelerate US expansion
The brand raised £1.5m three years ago to try and establish its presence in the US
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News
Lipton ‘discontinues’ Peach Ice Tea in Instagram stunt
Lipton yesterday posted a graphic of its Peach can adorned with angel wings to the social media site
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News
Boost Drinks adds limited-edition flavoured energy drinks duo
Both limited-edition lines come in price-marked packs
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Comment & Opinion
Will Plenish’s ‘immunity’ ad trigger a health marketing clampdown?
The ASA says it can only act on an ad if a complaint is made, but there are compelling reasons for a proactive investigation into health marketing claims
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News
Purity Soft Drinks appoints Jonathan Duffin to vacant CEO role
Jonathan Duffin has joined the soft drinks supplier with immediate effect
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News
Dalston’s and Climpson & Sons debut B Corp collaboration coffee
Dalston Junction has rolled out via DTC
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News
Lipton enters kombucha market with flavoured trio
Kombucha in the UK was now worth £33m, said Lipton
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News
Soft drinks challenger Hip Pop rolls out ‘striking’ rebrand
The refresh features vibrant fruit illustrations
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Promotional Videos
Why kombucha is set to take a starring role in the soft drinks fixture
Discover the role health and wellness is playing within the adult soft drinks category and why kombucha offers an untapped growth opportunity for UK retailers.
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News
Shots fired at Plenish over ‘immunity boosting’ advert claim
The ad was ‘problematic for several reasons’ according to a nutritionist