All Adult soft drinks articles
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Events and AwardsGrocer Gold Awards 2024: Soft Drinks Brand of the Year
The brand’s fun stunts have bolstered brand awareness and helped its social media following soar
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Profiles and QandAsMy food & drink job: Daniel Coulter, brand activation manager, Jimmy’s
‘Watching people pick them up off the shelves while doing your weekly shop is pretty rewarding’
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NewsTrip snaps up two former Britvic employees as first c-suite hires
Trip said it was ‘expanding its c-suite to prepare the brand for its next stage of growth’
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Analysis and FeaturesWhy has Carlsberg tabled a £3bn bid for Britvic, and why was it knocked back?
The Danish brewer’s bid has set Britvic shares racing. But who stands to benefit most from a potential pairing?
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NewsHip Pop hires Britvic sales executive to complete senior leadership team
The team is headed up by Hip Pop CEO Graham Beales
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NewsActiph partners with Marvel to launch Deadpool & Wolverine bottles
The collaboration will be promoted in stores with ‘eye-catching activations’
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Analysis and FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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NewsLavazza adds trio of ‘authentic Italian’ iced coffee RTD cans
The drinks are made with 100% arabica coffee and semi-skimmed milk
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NewsDirtea partners with Bear Grylls to get mushrooms to the masses
Dirtea has received a seven-figure investment from Bear Grylls as part of a new partnership, with the television presenter and adventurer becoming a global ambassador for the functional mushroom challenger brand
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NewsCommon Drinks raises six-figure funding to launch functional drinks range
Functional drinks startup Common has bagged a six-figure investment from a clutch of fmcg heavyweights as consumer demand for health-focused beverages continues to grow
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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NewsBrewDog founder and former CEO James Watt backs Living Things soda
Watt would help scale the business and open export opportunities, Living Things said
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NewsJonny Wilkinson’s drinks brand to relaunch under One Living name
It is the second-largest kombucha brand in UK retail
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NewsCampaigners hail Labour plans to ban energy drinks to under 16s
Sales of drinks containing more than 150mg of caffeine per litre would be restricted under Labour’s proposals
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Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?
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Analysis and FeaturesWhy would vape brand Lost Mary want to move into food and drink categories?
New Lost Mary trademark applications are paving the way for brand extensions into sweets, ice cream and booze
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NewsStarbucks adds trio of RTD protein drinks with coffee
They were designed to ’support active lifestyles’, Starbucks said
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NewsUeshima Coffee Company makes RTD play with iced duo
The pair aimed to ‘give those with a busy lifestyle a refreshing boost’, UCC said
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NewsLiquid Death appoints ex-Beam Suntory finance lead as CFO
Sadik-Khan would bring 19 years of management and finance experience to the Liquid Death fold
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NewsRadnor Hills appoints fmcg veteran Simon Knight as MD
Knight had been consulting for Radnor for the past two years after being recommended by the Welsh government