All Adult soft drinks articles – Page 16
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News
Vimto eyes move into energy drinks with trademark application
Owner Nichols has applied to register the name ‘Vimto Energy’ as a trademark with the International Property Office
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Bax Botanics adds non-alcoholic RTD duo
They are billed as being “perfect for picnics and on-the-go enjoyment”.
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Britvic shakes up GB leadership team with two promotions
The soft drinks maker has promoted at-home commercial director Ben Parker to the new role of GB commercial director for retail
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Actiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers
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Purity Brewing Co moves beyond beer to launch kombucha range
It has created four flavours – Original, Ginger & Lime, Cranberry and Grapefruit – which the brand said would “demonstrate the versatility of authentically brewed kombucha”
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Lixir secures seven-figure funding to ‘catapult’ it to next stage of growth
New strategic investors joined with existing backers, including former Pernod Ricard commercial director Chris Ellis, to invest £1.1m in the future growth of the brand.
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Energy drinks startup Energy One debuts with 'functional' duo
Energy One said the range would appeal to millennial shoppers who were seeking ‘food and drink with added functional benefits'
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SodaStream launches ‘next gen’ range of carbonation machines
The machines would ‘allow for a completely personalised water experience, whilst helping people lead an environmentally friendly lifestyle’, said SodaStream
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Non-alcoholic drinks trade organisation ANBA expands into UK and Europe
Short for the Adult Non-alcoholic Beverage Association, a first chapter of the organisation already operates in North America.
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Boost launches new energy drink trio in 500ml cans
They are touted as being “jam-packed full of flavour, with real fruit juice refreshment”
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City snapshot: Fever-Tree makes ‘sold’ start to 2022 despite cost pressures
Fever-Tree has said it has made a “solid” start to its financial year, trading in-line with expectations despite logistics disruption and inflationary pressures.
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Something & Nothing targets US expansion with £1.5m VC backing
Premium seltzer brand Something & Nothing has raised £1.5m in a private investment round to capitalise on growing demand in the US for its range of drinks.
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Innocent deviates from norm with banana-free ‘immunity-boosting’ smoothie
The drink, called Revitalise, will be the only smoothie in the brand’s range not to contain the fruit
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Soft drinks startup Headstand debuts with coffee leaf seltzer
Headstand founder Josh Tarlo previously served as head of coffee at Kiss the Hippo and Origin Coffee Roasters
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Nexba launches sugar-free Natural Energy drinks duo with added prebiotics
The drinks had been specially designed to build everyday energy without the crash and burn effect of typical energy drinks, said Nexba
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Winners revealed at first Farm Shop & Deli Show Product Awards
Of the hundred of products entered, 27 attained the highest level gold award
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Category Report
High-flying marketing: Soft drinks category report 2022
Soft drinks marketing spend is back up, but HFSS rules loom. Is creative, experiential marketing the key to rising to the challenge?
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Category Report
Are soft drinks ready to race ahead on HFSS? Category report 2022
Having adapted to the sugar tax, soft drinks are in pole position to thrive in the HFSS clampdown. Can sales continue to accelerate?
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Category Report
Have at-home cocktails gone dusty? Mixers category report 2022
The reopening of pubs has seen Brits abandon their cocktail shakers for a night out. Can premium mixers lure them back?
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News
Arctic Iced Coffee launches biggest ever marketing campaign
The £750,000 nationwide campaign will start from mid-April and continue throughout the summer across a variety of channels