All Adult soft drinks articles – Page 5
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Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?
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Analysis & FeaturesWhy would vape brand Lost Mary want to move into food and drink categories?
New Lost Mary trademark applications are paving the way for brand extensions into sweets, ice cream and booze
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NewsStarbucks adds trio of RTD protein drinks with coffee
They were designed to ’support active lifestyles’, Starbucks said
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NewsUeshima Coffee Company makes RTD play with iced duo
The pair aimed to ‘give those with a busy lifestyle a refreshing boost’, UCC said
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NewsLiquid Death appoints ex-Beam Suntory finance lead as CFO
Sadik-Khan would bring 19 years of management and finance experience to the Liquid Death fold
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NewsRadnor Hills appoints fmcg veteran Simon Knight as MD
Knight had been consulting for Radnor for the past two years after being recommended by the Welsh government
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KVI TrackerJuice suppliers ‘exploring’ alternative fruit as orange futures hit new highs
Brazilian crop yields are expected to be their lowest in 36 years
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NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
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NewsBritvic ‘not actively exploring’ alcohol NPD, UK MD says
The supplier is not currently planning to follow its rival Fever-Tree into alcohol
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NewsLost Mary eyes moves into booze and chocolate
Extensions into other fmcg categories would represent a major diversification for Lost Mary
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NewsLucozade seeks to reassure shoppers over summer shortages
Availability of Lucozade drinks in the mults has been sporadic in recent months
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NewsRefresco signs on for sustainable ‘mono-material barrier’ beverage carton trial
The cartons have been cited as an alternative to liquid packaging board cartons, widely used in drinks packaging
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NewsTrip encourages consumers to ‘find your calm’ in TV debut
The TV bow was a ‘milestone moment’, Trip claimed
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NewsCano Water shifts to UK production to slash carbon footprint
The brand said the move would cut its carbon footprint by half
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NewsInnocent shakes up board following trio of departures
The appointments come with COO James Davenport and UK MD Sam Akinluyi set to depart
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ProfilesMy food & drink job: Ethan O’Brien, apprentice, Coca-Cola
’The opportunities are endless, you just have to put the work in and the rewards will follow’
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NewsFSA ‘aiming for first CBD authorisations’ by spring 2025
The timeline is contigent on the legal status of CBD products containing traces of THC being confirmed by the government
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NewsBol reimagines Power Shakes range for breakfast and on the go
The reformulated shakes have a ‘smoother, more indulgent’ texture
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NewsTango in ‘multimillion-pound’ push for flagship orange variant
The campaign is the second to come out of Tango’s new ‘dangerously potent flavour’ brand platform
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NewsFever-Tree expands into booze with rosé wine spritz
The tipple is made from Fever-Tree’s raspberry & orange blossom soda and Mirabeau’s Forever Summer rosé