All Adult soft drinks articles – Page 7
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NewsPlenish takes over Channel 4 breakfast sponsorship as Moju steps away
The deal will run for an initial six months from the start of August
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NewsTwinings launches duo of ‘fruit coolers’ to tap iced tea trend
The caffeine-free teas contain just four calories per serving
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NewsDanone and Microsoft unveil major AI partnership
The multiyear collaboration with the tech giant includes the creation of a Danone Microsoft AI Academy, tasked with improving staff AI literacy
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NewsNichols open to ‘sensible’ functional drinks M&A, CEO says
The Vimto owner has its eye on emerging soft drinks trends
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NewsCBD brands boosted as major novel food application progresses
The application is linked to CBD products from brands including Medahuman, Supreme and Hip Pop
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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NewsAustralian coffee brand Hunt & Brew arrives in the UK
The drinks will be made in the UK, in Berkshire
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NewsFever-Tree denies sponsoring Republican National Convention
The brand’s logo appeared on a list of partners on the website of the event’s organiser
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NewsGoodrays adds former Monster marketing director to senior team
He joins after a five-year stint at the energy drinks giant
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NewsTenzing launches ‘world’s strongest’ natural energy drink with 200mg of caffeine
It contains more than two-and-a-half times the caffeine content of Red Bull
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NewsTesco launches non-alcoholic mocktail trio
The launch came with interest in low & no drinks soaring, Tesco said
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NewsCoca-Cola launches personalised Diet Coke packs in stores
More than 150 different names are available
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NewsMoju adds two senior hires as volumes soar
Both Dalton and Street will report into CEO Rich Goldsmith
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NewsDash hails its health credentials in major OOH push
The campaign will run alongside sampling in key cities across the UK
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Comment & OpinionA Carlsberg Britvic ‘one-stop shop’ is compelling but not a done deal
Improved deal has the blessing of the Britvic board, but its shareholders may still wish to hold out
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NewsCarlsberg to buy Britvic in £3.3bn deal
The deal will see Britvic shareholders receive a 36% premium for their shares
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NewsReady-to-drink coffee ‘too reliant’ on promotions, Grind CEO says
Abrahamovitch said competition between leading RTD brands was putting downward pressure on pricing, and suppliers needed to offer higher quality products
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Events & AwardsGrocer Gold Awards 2024: Dash Water is Soft Drinks Brand of the Year
The brand’s fun stunts have bolstered brand awareness and helped its social media following soar
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ProfilesMy food & drink job: Daniel Coulter, brand activation manager, Jimmy’s
‘Watching people pick them up off the shelves while doing your weekly shop is pretty rewarding’
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NewsTrip snaps up two former Britvic employees as first c-suite hires
Trip said it was ‘expanding its c-suite to prepare the brand for its next stage of growth’