All Adult soft drinks articles – Page 7
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsFever-Tree’s US expansion undeterred by Trump’s tariffs
Fever-Tree sold an 8.5% stake to Molson Coors in January as part of a strategic partnership to expand across the US
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NewsTrip rolls out Wild Strawberry NPD with on-pack Calm promotion
Trip’s NPD has rolled into Sainsbury’s, Tesco and Waitrose
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![HarryKane_Vital_2b[13]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/9/8/7/359987_harrykane_vital_2b13_799355_crop.jpg)
NewsHarry Kane backs functional drinks brand Vital
Kane has previously backed numerous food and drink brands including Bio&Me, Urban Legend and 3Bears
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NewsHydration challenger Punchy grows distribution and adds Mexican Lime NPD
Punchy’s latest flavour was unveiled by the supplier earlier this month
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NewsFever-Tree continues NPD drive with non-alcoholic cocktail duo
The drinks are made with botanicals and free from artificial flavourings or sweeteners
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ProfilesMy food & drink job: Freddie Davies, head of foodservice & OOH, Tenzing
‘Consumer habits take longer to change than you might think’
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NewsMonin adds matcha concentrates to tap growing TikTok trend
There were nearly a million searches for matcha on TikTok last year
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NewsSea moss drink Omoss set for ‘UK first’ launch
Omoss is made from hand-harvested Irish sea moss
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NewsCBD drinks brand Trip racks up losses amid global expansion
The business, launched by Olivia Ferdi and Dan Khoury in 2019, accumulated losses of £5.6m in the year ended 28 February 2024, according to unaudited accounts filed at Companies House. It comes on top of a similar deficit in the prior year and takes total losses at the business to £13.9m
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NewsCoca-Cola returns as Premier League soft drinks partner
Coca-Cola was previously a sponsor of the competition until 2022
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NewsFormula 1 star Lando Norris and Monster team up to launch zero-sugar energy drink
Monster Lando Norris Zero Sugar will roll out from June
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NewsJonny Wilkinson’s One Living debuts five-strong functional shots range
The range will sit alongside the brand’s kombucha, cold-pressed CBD drinks and water kefir products
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NewsGrind Coffee and Solo eye iced coffee opportunity with new launches
The launches come with ready-to-drink coffee category value having surpassed £300m
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NewsCarlsberg Britvic CEO: We won’t meddle with Britvic’s approach to challenger brands
Paul Davies said he admired how Britvic had successfully scaled smaller brands
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NewsSuntory invests £6m in sustainability makeover for Lucozade Energy bottles
The change will save 956 tonnes of plastic annually
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NewsDash grows portfolio with new ‘sweet-tart’ cherry flavour
Dash’s new addition is made using ‘wonderfully wonky’ cherries grown in Herefordshire
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NewsAG Barr boosts commercial team with three new hires
The new hires will report into COO Dino Labbate
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NewsDairy industry slams sugar tax extension as ‘flawed’ as consultation kicks off
Last week, it was revealed the government was consulting on proposals to end the exemption from the Soft Drinks Industry Levy for milk-based drinks, as well as non-dairy substitutes such as oats or rice
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NewsUK-India trade deal: food and drink businesses to benefit from ‘historic’ agreement
British food and drink makers are set to benefit significantly from lower trade tariffs with India