All Adult soft drinks articles – Page 7
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News
Caffeine the secret to success for Britain’s Biggest Brands
Prime, Monster, Starbucks and Yorkshire Tea deliver uplift of 122.2 million extra packs
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Promotional Videos
What lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.
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News
US powdered hydration brand Liquid IV lands in the UK
Liquid IV is the number one powdered hydration brand in the US by value
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News
Manchester Drinks to launch Toxic Waste frozen drinks pouches
It comes five years after the supplier launched Slush Puppie branded pouches
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News
Graham’s The Family Dairy launches protein yoghurt drink
It’s designed for on-the-go consumers who want to make the most of their workouts
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News
Schweppes extends into mocktails with RTD quartet
The range is targeted at adult shoppers looking to save money and moderate their alcohol intake
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News
Chocomel launches £5m marketing campaign
The milk drink brand has created a TV advert to raise brand awareness and increase penetration under the tagline ‘When Life Gives you Chocomel’
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Category Report
Dairy drinks trends 2024: All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
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Category Report
Dairy drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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News
Tropicana looks to woo private label shoppers with two ambient ranges
Tropicana made its ambient debut last May
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News
Bottlegreen targets older female shoppers with RTD cocktail trio
The cans will launch in Sainsbury’s and Morrisons from mid-April
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News
Volvic reintroduces Touch of Fruit Sparkling in cans
Volvic previously sold a sparkling Touch of Fruit product in bottles from 2015 to 2017
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News
Lewis Hamilton’s alcohol-free agave ‘spirit’ gets UK launch
Hamilton’s Almave brand was created in partnership with Mexican spirits group Casa Lumbre
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News
Alcohol ‘not a focus’ for Monster in the UK, CCEP says
Monster’s boozy brand extension isn’t about to hit UK shelves any time soon
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News
Coca-Cola targets flavoured colas segment with lemon flavour relaunch
Coca-Cola previously axed a lemon flavoured cola in the UK in 2006
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News
Red Bull unveils Curuba Elderflower Summer Edition energy drink
Red Bull’s latest limited edition will land on 11 March
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KVI Tracker
Orange juice prices hike as demand set to outstrip supply by summer
Farmers in Brazil, the world’s biggest citrus producer, are currently battling greening disease
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News
Vital Drinks raises £600k to bring functional duo to market
The still flavoured waters contain all 13 vitamin groups
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News
Britvic trademark activity hints at future ‘fruit & veg’ NPD
Britvic refused to be drawn on its future plans
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News
Liquid Death eyes UK launch for iced tea range with trademark move
Liquid Death remained tight-lipped about when UK shoppers might be able to sample the drinks