All Advertising articles
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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Comment & OpinionHow Waitrose’s sci-fi ad brings ‘Home of Food Lovers’ to life
The strength of this campaign is its key message – if you are really into your food then Waitrose is the place for you
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NewsASA raps Co-op over Aldi Price Match advert
The watchdog accepted that Co-op had price-matched a range of staple items, but found some products were compared with different Aldi lines rather than identical ones
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NewsWaitrose unveils Gastronaut ad as it plays up ‘home of food lovers’ message
‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael who pines for the good food available at Waitrose
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Comment & OpinionNew UK food health scores penalise consumers and undermine industry
The government’s updated nutrient profiling model will render all the previous reformulation effort worthless, says Craig Ralph, client services director at WeAreSPQR
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Comment & OpinionClipper Tea bee shows power of evolution
A new character provides proof that extra mileage can be wrung out from a simple, effective concept
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new guide on understanding how LHF regs could shape your ad strategy.
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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Comment & OpinionDeliveroo does drama as couple feast with bear
A backpacking couple shelter in a cave while a storm rages outside. Unfortunately, the cave is already occupied
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NewsLeerdammer brings back ‘Incognito’ ad in £1m investment
Lactalis UK & Ireland, which owns the brand, said it would run across TV and BVOD throughout January and February before returning in September
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NewsHelloFresh sponsors Scouts’ Chef Badge
The meal kit provider helps Scouts ‘Be Prepared’ to make dinner
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NewsInfluencer Squibb shames Co-op into vape ad takedown
Squibb took to LinkedIn after seeing a two for £10 promotion on Lost Mary vape devices displayed alongside a PoS card reader in a Co-op store
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Comment & OpinionHappy Aussies show pride in latest lamb campaign
The three-minute ad shows a group of Aussie underlings desperately trying to show a set of ‘happiness auditors’ how happy everyone is
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NewsMajority of shopper basket ‘open to influence’ finds Tesco Media behavioural study
Seventy-six per cent of basket items are typically ‘new, lapsed or occasional’ rather than habitual, finds major Tesco-shopper research
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NewsPrésident cheese features in new campaign on Channel 4
Designed to strengthen awareness and reinforce its association with the ’French good life’ and superior quality, the campaign is reportedly set to deliver nearly 160 million impressions in 2026
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Analysis & FeaturesThe Grocer’s unofficial guide to the new HFSS marketing rules
It’s a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key foodstuffs. But what do they mean in practice? And how will retailers and manufacturers approach the restrictions? Here’s everything you ever needed to know but didn’t dare to ask.
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Comment & OpinionToday’s junk food ad ban is a controversial start to 2026
Influential nudge body Nesta has warned the government its new legislation has been gutted to such an extent that it will allow companies to continue promoting unhealthy products
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Comment & OpinionWhy the UK government is ending the era of junk food ads
The UK is at a turning point in the fight against childhood obesity, says minister for health Ashley Dalton